prikaz prve stranice dokumenta Guerilla marketing u turizmu
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master's thesis
Guerilla marketing u turizmu
2019. urn:nbn:hr:145:564578
Paska, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Paska, M. (2019). Guerilla marketing u turizmu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:564578

Paska, Matea. "Guerilla marketing u turizmu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:564578

Paska, Matea. "Guerilla marketing u turizmu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:564578

Paska, M. (2019). 'Guerilla marketing u turizmu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:564578

Paska M. Guerilla marketing u turizmu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:564578

M. Paska, "Guerilla marketing u turizmu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:564578

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Metadata
TitleGuerilla marketing u turizmu
Title (english)Guerilla marketing in tourism
AuthorMatea Paska
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Guerilla marketing predstavlja jedinstven spoj raznih vrsta marketinga koji oglašivaču omogućuje marketinški, promotivni i financijski uspjeh. Zahtijeva mala financijska ulaganja, a veliku dobit, stoga je dostupan i malim, nerazvijenim poduzećima te samostalnim trgovcima, a ne samo poduzećima koji raspolažu velikim financijskim mogućnostima. Turizam predstavlja gospodarsku djelatnost koja privatnicima, ali i državi donosi veliki profit te potpomaže razvoj drugih grana gospodarstva, ali i gospodarstva u cijelosti. Zbog toga je bitan način oglašavanja i komunikacije između oglašivača i ljudi, odnosno potencijalnih potrošača. Zahvaljujući glavnim karakteristikama guerilla marketinga – jedinstvenosti, duhovitosti, iznenađenju, jeftinosti i rasprostranjenosti, ovaj oblik marketinga predstavlja sve češći oblik oglašavanja turističkih zajednica i poduzeća. Iako primjena guerilla marketinga u Hrvatskoj nije ni približno razvijena kao u razvijenijim zemljama svijeta, vidljiva je njegova primjena u razvoju turizma Lijepe naše.
Abstract (english)
Guerrilla marketing in a unique combination of different types of marketing that allows financial and commercial accomplishment. It is affordable to the small business firms because it demands small investment and huge benefits. Tourism is economic activity that brings benefits to the private firms and to the country. It also helps development of other parts of economy and economy as itself. So, the way of the advertising and communication between advertiser and the people is very important. Thanks to the main characteristic of guerrilla marketing – simplicity, catchword, element of surprise, cheapness and spreading, this type of marketing becomes more and more often way of advertisement of touristic agencies and firms. Guerrilla marketing is not developed in Croatia as in other countries of world, but its appliance in tourism of our country is noticeable.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:564578
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-29 11:26:35