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undergraduate thesis
Specifičnosti internetskog poslovnog modela
2019. urn:nbn:hr:145:727478
Ćosić, Barbara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Ćosić, B. (2019). Specifičnosti internetskog poslovnog modela (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:727478

Ćosić, Barbara. "Specifičnosti internetskog poslovnog modela." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:727478

Ćosić, Barbara. "Specifičnosti internetskog poslovnog modela." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:727478

Ćosić, B. (2019). 'Specifičnosti internetskog poslovnog modela', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 22 March 2023, https://urn.nsk.hr/urn:nbn:hr:145:727478

Ćosić B. Specifičnosti internetskog poslovnog modela [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:727478

B. Ćosić, "Specifičnosti internetskog poslovnog modela", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:727478

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Metadata
TitleSpecifičnosti internetskog poslovnog modela
Title (english)The specifics of the Internet business model
AuthorBarbara Ćosić
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-06-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U završnom radu obrađuje se tematika elektroničke trgovine, a naglasak se stavlja na njezinu prisutnost u Republici Hrvatskoj. Elektronička trgovina odnosi se na kupovinu i prodaju proizvoda ili usluga uz pomoć digitalne tehnologije. Razvija se tolikom brzinom da se može reći kako je iz dana u dan sve pristupačnija korisnicima čiji broj također svakodnevno raste, a to je vidljivo i iz raznih istraživanja koja su provedena. Budući da prednosti u velikoj mjeri prednjače u usporedbi s nedostacima, ne čudi što se brojni trgovci, ali i potrošači okreću ka online trgovanju. U fokus rada stavljena su dva poslovna subjekta, Zara i H&M, koji prikazuju kako elektroničko poslovanje izgleda u praksi. Analiziraju se njihove glavne sastavnice, struktura internetske trgovine, elementi trgovanja i zadovoljstvo kupaca. Rad zaokružuje usporedba njihovog cjelokupnog poslovanja i posvećenost kupcima iz koje se može zaključiti kako je jedan poslovni subjekt predstavnik gotovo savršeno razrađene poslovne strategije, dok drugi u velikoj mjeri kaska i nalazi se pred izazovima.
Abstract (english)
The paper focuses on the topic of electronic commerce, with an emphasis on its presence in the Republic of Croatia. Electronic commerce refers to the purchase and sale of products or services with the help of digital technology. It develops so fast that it can be said that day by day is more accessible to users whose number also grows daily, and this is evident from various researches that have been carried out. Since the benefits largely outweigh the disadvantages, it is no surprise that many retailers, as well as consumers, turn to online trading. Two business entities, Zara and H&M, have been put into the focus of this work, showing how electronic business looks in practice. The paper analyzes their main components, the structure of Internet commerce, trading elements and customer satisfaction. Work completes comparison of their entire business and customer dedication, from which it can be concluded that one business entity represents a nearly perfect business strategy, while other is facing challenges.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:727478
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-26 10:50:29