prikaz prve stranice dokumenta Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek
Access restricted to students and staff of home institution
undergraduate thesis
Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek
2019. urn:nbn:hr:145:530845
Boduljak, Rita-Krin
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Boduljak, R. K. (2019). Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:530845

Boduljak, Rita Krin. "Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:530845

Boduljak, Rita Krin. "Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:530845

Boduljak, R. K. (2019). 'Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:530845

Boduljak RK. Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:145:530845

R. K. Boduljak, "Situacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:530845

Please login to the repository to save this object to your list.
Metadata
TitleSituacijska analiza poduzeća na primjeru poduzeća Ortostep d.o.o. Osijek
Title (english)Company Situation Analysis on the example of Ortostep d.o.o. Osijek
AuthorRita-Krin Boduljak
MentorSunčica Oberman Peterka (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom završnom radu govori se o strateškom upravljanju, njegovoj važnosti za postizanje i održavanje konkurentske prednosti poduzeća, procesu strateškog upravljanja, te temeljnim strateškim pitanjima, situacijskoj analizi i alatima koji pomažu pri donošenju kvalitetnijih strateških odluka. Svaki od alata je teorijski objašnjen, a kasnije je, na primjeru poduzeća Ortostep d.o.o. Osijek napravljena situacijska analiza poduzeća i pokazano je kako se, temeljem nje, mogu donijeti važne... More strateške odluke. Naglasak situacijske analize poduzeća Ortostep bio je analizirati mogućnost izvoza na tržište Finske. Kako bi se uopće došlo do potrebnih informacija prvo je provedena opsežna analiza Finske i finskog tržišta, te potencijalnih kupaca, konkurencije, distributera, zakona, propisa... Analizirana je prvo opća okolina koristeći se PESTEL analizom, zatim je, pomoću Porterovog modela konkurentskih snaga analizirana industrija, odnosno poslovna okolina, te su analizirani resursi poduzeća, koristeći se VRIO analizom. Na kraju, napravljena je SWOT analiza, koja predstavlja istovremeno analizu vanjske i unutarnje okoline poduzeća. Na temelju svake od analiza izvučeni su određeni zaključci, koji su predstavljali temelj za donošenje odluke za izlazak na finsko tržište. Rad daje dobar uvid u to da su teoretski alati vezani uz praksu, te da se oni svakako koriste u radu i strateškom upravljanju poduzećem, a samim time olakšavaju posao menadžerima jer koristeći se navedenim alatima mogu uvidjeti potencijalne probleme na vrijeme, te se pripremiti za otklanjanje istih. Less
Abstract (english)
This final paper discusses strategic management, its importance for achieving and maintaining the competitive advantage of businesses, the strategic management process, and fundamental strategic issues, situational analysis, and tools that help make better strategic decisions. Each of the tools is theoretically explained and later, on the example of company Ortostep ltd. Osijek situational analysis of the company is made. It showed that important strategic decisions could be and... More should be made on the basis of it. The emphasis of the situational analysis of Ortostep was to analyse the possibility of exporting to the Finnish market. In order to obtain the necessary information at all, a comprehensive analysis of Finland and the Finnish market, as well as of potential buyers, competitors, distributors, laws, regulations was first carried out. The general environment was first analysed using PESTEL analysis, then, using Porter's competitive force model, the industry (business environment) was analysed. Resources of the company were analysed using VRIO analysis. Finally, a SWOT analysis is made, which represents a summary analysis of the external and internal environment of the company at the same time. Based on each of these analyses, certain conclusions were drawn, which formed the basis for the decision to enter the Finnish market. The paper gives a good insight that the theoretical tools are practice related, and that they are certainly used in the work and strategic management of the company, and thus make the job easier for managers, because using these tools can identify potential problems on time and prepare the company for elimination of these problems. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:530845
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-04 18:17:54
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.