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professional thesis
Razvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj
2019. urn:nbn:hr:145:950905
Musliu, Teuta
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Musliu, T. (2019). Razvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:950905

Musliu, Teuta. "Razvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:950905

Musliu, Teuta. "Razvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:950905

Musliu, T. (2019). 'Razvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:950905

Musliu T. Razvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:950905

T. Musliu, "Razvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:950905

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Metadata
TitleRazvoj, perspektiva i marketinška obilježja nautičkog turizma i marina u Republici Hrvatskoj
Title (english)Development, perspective and marketing characteristics of nautical tourism and marinas in Croatia
AuthorTeuta Musliu
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberBranimir Dukić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-11-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog poslijediplomskog završnog rada vezan je uz razvoj i perspektivu nautičkog turizma u Republici Hrvatskoj. Uz postojeće stanje i marketinška obilježja, u radu su detaljno opisane i marine nautičkog turizma. Istraživačkim radom došlo se do podataka o trenutnom stanju u nautičkom turizmu. Nautički turizam je određen skup aktivnosti koji nastaje putovanjem turista radi sporta, rekreacije i ostalog, odvija se na vodi i uz vodu, a podijeljen je na luke nautičkog turizma koji obuhvaća smještaj plovila i nautičara, charter koji obuhvaća iznajmljivanje plovila i kruzing koji obuhvaća organizirana kružna putovanja. Okosnicu nautičkog turizma uz prirodne znamenitosti i razvijenost obale, čini i ulaganje u same luke nautičkog turizma koje su jedan od ključnih čimbenika za daljnji rast i razvoj nautičkog turizma, premda se još dosta zaostaje za konkurentskim zemljama Sredozemlja po samoj kvaliteti i njihovoj opremljenosti, te obuhvatu dodatnih uslužnih djelatnosti. Nautički turizam spada u selektivne oblike turizma, i upravo ta vrsta turizma u zadnjih trideset godina bilježi rast i postaje jedna od najznačajnijih gospodarskih grana u Republici Hrvatskoj. Koliko god nautički turizam u Hrvatskoj bilježi rast, ipak mu predstoji još puno ulaganja kako bi poboljšao svoju konkurentsku poziciju na tržištu. Konkurentske zemlje Hrvatskoj su Francuska, Grčka, Italija, Turska i Španjolska koje prednjače u opremljenosti luka nautičkog turizma i popratnoj ponudi, dok Hrvatska konkurira svojom privlačnom i očuvanom obalom i otocima te je upravo to veliki razvojni potencijal Hrvatske.
Abstract (english)
Subject of this postgraduate final paper is related to development and perspective of nautical tourism in Croatia. Beside present conditions and marketing characteristics, it describes nautical tourism marinas in detail. With research data is gathered regarding current state in nautical tourism. Nautical tourism is a certain set of activities which occur when tourists travel for sport, recreation and other, it takes place in the water and along water, and it is devided into ports of nautical tourism which include berth of vessels and yachtsmen, charters which include renting vessels, and cruising which includes organized cruise trips. Backbone of nautical tourism, beside natural sights and coastal development, is composed of investments in nautical tourism ports which are one of key factors for further growth and development of nautical tourism, although we still fall behind competitive countries of Mediterranean regarding quality, equipping and coverage of additional hospitality services. Nautical tourism is one of selective forms of tourism, and this is exactly the form of tourism which marks the growth in last thirty years and becomes one of most important industries in Croatia. Though nautical tourism in Croatia marks growth, its still needs lots of investment so it could improve its competitiveness in the market. Countries that are competitive to Croatia are France, Greece, Italy, Turkey and Spain, which lead in nautical tourism ports facilities and additional offers, while Croatia competes with its attractive and preserved coast and islands, and this is exactly where the great development potential of Croatia stands.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:950905
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-16 17:24:38