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doctoral thesis
Odrednice i učinci cjenovnog imidža maloprodavača
2019. urn:nbn:hr:145:366967
Franjković, Jelena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Franjković, J. (2019). Odrednice i učinci cjenovnog imidža maloprodavača (Doctoral thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:366967

Franjković, Jelena. "Odrednice i učinci cjenovnog imidža maloprodavača." Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:366967

Franjković, Jelena. "Odrednice i učinci cjenovnog imidža maloprodavača." Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:366967

Franjković, J. (2019). 'Odrednice i učinci cjenovnog imidža maloprodavača', Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:366967

Franjković J. Odrednice i učinci cjenovnog imidža maloprodavača [Doctoral thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:366967

J. Franjković, "Odrednice i učinci cjenovnog imidža maloprodavača", Doctoral thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:366967

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Metadata
TitleOdrednice i učinci cjenovnog imidža maloprodavača
Title (english)Antecedents and effects of retail price image
AuthorJelena Franjković
MentorMarija Ham (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-10-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Universal decimal classification
(UDC)		338 - Economic situation. Economic policy. Management of the economy. Economic planning. Production. Services. Prices
Abstract
Maloprodaja je izrazito kompetitivna djelatnost, osobito ona pretežito prehrambenim proizvodima. Cijene predstavljaju značajan čimbenik za potrošače pri donošenju odluka o kupovini, ali se nameće razmišljanje kako potrošači ne mogu zapamtiti točne cijene svih proizvoda. Iz tog razloga na značaju dobivaju istraživanja o bihevioralnim aspektima upravljanja cijenama koja stavljaju naglasak na percepciju i evaluaciju cijena te njihov utjecaj na odluke potrošača o kupovini. Cjenovni imidž maloprodavača marketinški je koncept koji značajniju pažnju dobiva razvojem maloprodajnih oblika diskontera koji kao konkurentsku prednost ističu niske cijene. Kreiran je konceptualni model cjenovnog imidža kao dvodimenzionalne varijable određene percepcijom razine cijena i vrijednosti za novac pružene od strane maloprodavača. U model su uključene potencijalne cjenovne i necjenovne odrednice koje proizlaze iz poslovanja maloprodavača te stavovi potrošača prema maloprodavaču, dok je kao efekt cjenovnog imidža pretpostavljena vjernost prema maloprodavaču mjerena kao dvodimenzionalna varijabla. Za testiranje modela korištena je metoda modeliranja strukturnih jednadžbi.
Abstract (english)
Retail is a highly competitive industry, especially grocery retail. Prices are an important factor for consumers when making their purchasing decisions. However, they cannot remember the exact prices of all products, but they create a certain perception about them at the specific retailer. For this reason, researches on behavioural pricing, which place emphasis on the perception and evaluation of prices and their impact on consumer purchasing decisions are gaining importance. Retail price image is a marketing concept that gets more attention due to the development of discounter retail formats that have low prices as a competitive advantage. A conceptual model of retail price image was created as a two-dimensional variable determined by the price level perception and value for money provided by retailers. The model includes potential price and non-price determinants arising from the retailers’ activities and consumer attitudes towards the retailer, while as the effect of price image is assumed consumer loyalty to the retailer measured as a two-dimensional variable. A structural equation modeling method was used to test the model.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:366967
Study programmeTitle: Postgraduate doctoral study Management
Study programme type: university
Study level: postgraduate
Academic / professional title: doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija (doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-16 18:24:52