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undergraduate thesis
Upravljanje ljudskim potencijalima u poduzetničkim korporacijama
2019. urn:nbn:hr:145:563946
Prokuplja, Tena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Prokuplja, T. (2019). Upravljanje ljudskim potencijalima u poduzetničkim korporacijama (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:563946

Prokuplja, Tena. "Upravljanje ljudskim potencijalima u poduzetničkim korporacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:563946

Prokuplja, Tena. "Upravljanje ljudskim potencijalima u poduzetničkim korporacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:563946

Prokuplja, T. (2019). 'Upravljanje ljudskim potencijalima u poduzetničkim korporacijama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:563946

Prokuplja T. Upravljanje ljudskim potencijalima u poduzetničkim korporacijama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:563946

T. Prokuplja, "Upravljanje ljudskim potencijalima u poduzetničkim korporacijama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:563946

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Metadata
TitleUpravljanje ljudskim potencijalima u poduzetničkim korporacijama
Title (english)Human resources management in entrepreneurial corporations
AuthorTena Prokuplja
MentorAleksandar Erceg (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom završnom radu pozornost je usmjerena na ljudski potencijal, cilj je ukazati na važnost ljudskog potencijala kao osnovnog resursa u poduzetničkim korporacijama. Ljudski potencijal čine znanja ljudi, njihove vještine, sposobnosti i kompetencije, a kako bi se privukli i zadržali ljudi čije vještine i znanja mogu omogućiti daljnji razvoj poduzeća, veliku ulogu ima dio poduzeća koji se bavi upravljanjem ljudskih potencijala. Upravljanje ljudskim potencijalima bitan je alat za postizanje učinkovitosti i uspješnosti poduzeća. Njegova glavna zadaća je pribavljanje i selektiranje ljudskih potencijala, uvođenje u posao, daljnja motivacija, razvoj karijere te nadograđivanje trenutnih znanja koje pomažu rastu zaposlenika, pa tako i poduzeća. Sve više poduzetničkih korporacija cijeni i shvaća važnost dobrog zaposlenika, brinu o njima i njihovom daljnjem razvoju. U empirijskom dijelu završnog rada analiziran je pristup upravljanja ljudskim potencijalima u tvrtki Coca‑ Cola HBC Hrvatska, jednoj od najvećih punioničara napitaka tvrtke The Coca‑ Cola Company u svijetu. Za njih su od izuzetne važnosti njihovi zaposlenici, njihove potrebe, rast i razvoj, te teže njihovom stalnom napretku i usavršavanju.
Abstract (english)
In this final paper attention is focused on human potential, the goal is to highlight the importance of human potential as a core resource in entrepreneurial corporations. Human potential is made up of people's knowledge, their skills, abilities and competences, and in order to attract and retain people whose skills and knowledge can enable the further development of the company, a large part is played by the part of the company that deals with human resources management. Human resource management is an essential tool for achieving enterprise efficiency and effectiveness. Its main task is to recruit and select human resources, to get into the business, to motivate, to develop careers, and to upgrade current knowledge that helps the growth of employees, including businesses. More and more entrepreneurial corporations appreciate and understand the importance of good employees, care for them and their further development. The empirical part of the final paper analyzes the human resources management approach of Coca-Cola HBC Croatia, one of the largest bottlers of The Coca-Cola Company in the world. Of great importance to them are their employees, their needs, growth and development, and strive for their constant progress and improvement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:563946
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2020-01-09 08:07:17