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undergraduate thesis
Marketing usluga na primjeru hotela Waldinger
2019. urn:nbn:hr:145:973350
Stanić, Ema
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Stanić, E. (2019). Marketing usluga na primjeru hotela Waldinger (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:973350

Stanić, Ema. "Marketing usluga na primjeru hotela Waldinger." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:973350

Stanić, Ema. "Marketing usluga na primjeru hotela Waldinger." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:973350

Stanić, E. (2019). 'Marketing usluga na primjeru hotela Waldinger', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 27 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:973350

Stanić E. Marketing usluga na primjeru hotela Waldinger [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:973350

E. Stanić, "Marketing usluga na primjeru hotela Waldinger", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:973350

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Metadata
TitleMarketing usluga na primjeru hotela Waldinger
Title (english)Marketing services on the example of hotel Waldinger
AuthorEma Stanić
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing ima izuzetno važnu ulogu u poslovanju jer utječe direktno na ukupan financijski uspjeh poduzeća. Dinamično tržište zahtjeva veliku angažiranost i uključenost ponuđača kako bi konstantno pratili i prilagođavali se promjenama nastalim na tržištu. Sektor usluga danas postaje sve značajniji što može potvrditi podatak kako upravo sektor usluga čini 60-75% bruto društvenog proizvoda. Izrada marketing miksa usluga kao najbolje kombinacije marketinških varijabli neophodna je prilikom obavljanja turističke djelatnosti kao poslovne koncepcije. Budući da usluge posjeduju određene karakteristike potrebno je uložiti dodatan napor kako bi se minimizirala neopipljivost, nedjeljivost, neuskladištivost, heterogenost i odsustvo vlasništva. Hotelijerstvo kao dio turističke djelatnosti u fokus stavlja krajnjeg potrošača, odnosno korisnika usluge. Upravo iz tog razloga važno je ulagati maksimalan napor i individualno pristupiti svakom potrošaču kako bi se izgradio i održao prisniji odnos. Upravljanje odnosa s potrošačima poslovni je pristup kojim se nastoji postići optimalna ravnoteža između ulaganja gospodarskog subjekta i zadovoljavanja potreba i želja potrošača, kako bi se dobit maksimizirala. Također, treba imati na umu kako je uvijek jeftinije zadržati postojeće klijente od razvijanja strategije privlačenja novih klijenata. Stoga je cilj svakog poslovanja pronaći odgovor na pitanje: Kako pretvoriti gosta u stalnog gosta? Kako bi se pobliže opisao marketing usluga koristit će se primjer poslovanja hotela Waldinger. Hotel Waldinger prvi je hotel s četiri zvjezdice u regiji i upravo zbog uspješnog poslovanja bit će lako obraditi temu na temelju ovog poslovnog subjekta.
Abstract (english)
Marketing has very important role in business transactions because it affects whole financial success of the company. The market is dynamic and it requires full attention and participance from the buyer's side so they can keep up with constant changes in the market. Service sector is more and more important every day and it makes 60-75% of gross incomes GDP. The mixing of marketing branches is necessary when doing tourism as business concept. Service are having their own attributes, we need to assure that additional effort is invested so we would minimalise impalpability, indivisiblity, heterogeneity and lack of ownership. Hotel industry as a part of tourism puts consumer in main focus. That's why its important to invest maximum effort and individually give every consumer the best service to build strong relationship. Controlling the relationship with consumers is a business approach that aims to make optimal balance between investing subjects and pleasing the needs of consumers to maximize the profits. Also, we need to have in mind how its always better and cheaper to keep existing clients than to make strategies how to attract new clients, so the question is: How to make a guest a regular guest? To closely describe favor marketing we'll use an example of Waldinger hotel business. Hotel Waldinger is the first four star hotel in region and exactly because of successful business it will be easy to do a topic about this business subject.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:973350
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-20 17:28:33