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master's thesis
Video dnevnik kao sredstvo dostavljanja multimedijalne poruke
2019. urn:nbn:hr:145:590548
Filipović, Iva
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Filipović, I. (2019). Video dnevnik kao sredstvo dostavljanja multimedijalne poruke (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:590548

Filipović, Iva. "Video dnevnik kao sredstvo dostavljanja multimedijalne poruke." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:590548

Filipović, Iva. "Video dnevnik kao sredstvo dostavljanja multimedijalne poruke." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:590548

Filipović, I. (2019). 'Video dnevnik kao sredstvo dostavljanja multimedijalne poruke', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:590548

Filipović I. Video dnevnik kao sredstvo dostavljanja multimedijalne poruke [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:590548

I. Filipović, "Video dnevnik kao sredstvo dostavljanja multimedijalne poruke", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:590548

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Metadata
TitleVideo dnevnik kao sredstvo dostavljanja multimedijalne poruke
Title (english)Video blog as a mean for multimedia message delivery
AuthorIva Filipović
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je video dnevnik kao sredstvo dostavljanja multimedijalne poruke. Razvoj videa i marketinških tehnika vezanih uz video pratio je korak razvoja novih tehnologija. Vid je jedno od najvažnijih osjetila te osjetilo na koje se ljudski mozak oslanja pri donošenju krajnjih odluka. Rad se u samome početku dotiče osnovnih pojmova karakterističnih za video kao što su povijest njegova nastanka tj. nastanka uređaja za njegovu izradu te pojave uređaja za reprodukciju poput televizora. Pojmovno su razjašnjene i odrednice vrlo važne za video; ekstenzija, kodek i format. U poglavlju primjene i uporabe videa danas objašnjene su svrhe izrade videa kao što su njihova objava na društvenim mrežama, emitiranje uživo raznih tema i gaming sesija, videi u aplikacijama, videi za educiranje i informiranje, filmovi, serije, emisije, oglasi te na koncu svrha samog oglašavanja. Spomenut je i kredibilitet videa u današnje vrijeme kada postoje brojne tehnologije koje omogućuju njegovu distorziju i manipulaciju te kako učiniti video kredibilnijim. Istraživački dio završava važnostima ljudskih osjetila, specifično vida, pri izradi videa posebice u marketinške svrhe na kraju kojeg slijedi krajnji zaključak gdje su spomenuti i neki od mogućih smjerova kojim bi se mogli kretati video trendovi. Tekstualni dio rada upotpunjen je slikovnim prikazima.
Abstract (english)
The topic of this paper is a video blog as a mean for multimedia message delivery. The development of video and marketing techniques in regards to the video has kept pace with the development of new technologies. Sight is one of the most important senses and a sense on which the human brain relies on when making the final decisions. The paper, in the very beginning, tackles the basic terms characteristical for video such as the history of its creation, that is, the creation of its recording devices and devices meant for reproduction such as television. Conceptual clarification of very important video facts is being offered; extension, codec, and format. In the chapter of today's application and use of the video, purposes of video making are clarified such as its publishment on social media, various subjects and gaming sessions live streaming, videos in applications, videos for the purpose of education and informing, movies, shows, sequels, ads and in the end advertising itself. Mentioned further in the paper is the credibility of the video in today's times when various technologies enable its distortion and manipulation and ways of making a video more credible. The research part ends with the importance of human senses, specifically vision while making videos especially for marketing purposes after which the end conclusion follows where possible future directions of video trends will be mentioned. The textual part of the paper is complemented with pictorial attachments.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:590548
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-22 12:15:18