This paper presents marketing plan for the textile brand named OseaDesign along with theoretical parts. The paper begins with explanation of the general meaning of marketing and marketing management. The following is the theoretical part of marketing plan that creates an explanation of the importance of marketing plan and its sections through separate chapters and subsections. The executive summary serves as an overall display of the marketing plan in short lines while the mission seeks to determine what kind of future the business is striving for. Situation analysis examines how was business done through tools such as SWOT analysis, PEST analysis, product life cycle, and Porter's 5 force model. Furthermore, the marketing objectives are explained through the SMART method and the MBO system. Following the goals, there are strategies that are created to achieve those goals, such as product development, market development, penetration and diversification, segmentation strategies, target market selection and differentiation, and Porter's generic strategies. The financial part of marketing is explained by specifying marketing metrics and linking them to the marketing profitability. Lastly, marketing control explains the importance of business control through its types and phases. The following is the second part of the paper, and that is putting theory into practice with the example of the textile brand OseaDesign. The analyzed parts of the marketing plan will serve to further develop this young Osijek based brand