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undergraduate thesis
Boje u maloprodaji
2019. urn:nbn:hr:145:117331
Baričević, Stela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

Cite this document

Baričević, S. (2019). Boje u maloprodaji (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:117331

Baričević, Stela. "Boje u maloprodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:117331

Baričević, Stela. "Boje u maloprodaji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:117331

Baričević, S. (2019). 'Boje u maloprodaji', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:117331

Baričević S. Boje u maloprodaji [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:117331

S. Baričević, "Boje u maloprodaji", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:117331

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Metadata
TitleBoje u maloprodaji
Title (english)Colours in retail trade
AuthorStela Baričević
MentorLjerka Sedlan König (mentor)
Committee memberLjerka Sedlan König (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Svakodnevno se nalazimo pod utjecajem raznih podražaja iz okoline koji utječu na naš kognitivni i afektivni sustav. Boje se kao izvor svijetlosti i jakog podražaja na ljudsko oko sve češće koriste u marketinškim strategijama proizvodnje proizvoda, njegove ambalaže te njegovoj prodaji. U radu se objašnjava način funkcioniranja ljudske psihe pri vanjskom podražaju kroz biološke karakteristike, istražuje se način ljudske percepcije boja te kako boje na nas utječu. Na praktičnom primjeru istražuje se utjecaj boja u maloprodaji, konkretno u trgovini za namirnice za svakodnevnu upotrebu, a kroz anketni upitnik ispituje se potrošače o svjesnosti utjecaja boje na ljudsku psihu u maloprodaji.
Abstract (english)
Every day various environmental stimulations affect our cognitive and affective systems. Colors and their significant impact on humankind are used more and more often in in promotion, design, packaging, and sales strategies. This final paper explains how the human brain is working while being aroused with stimulations such as colors and noises, explores human perception of colors, and how colors affect us in everyday life, especially in retail trade. The short survey examines the impact of color in retail, specifically in the stores with products for everyday use. The research is done with consumers about the awareness of the effect of color on human perception in retail trade.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:117331
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-20 14:51:45