prikaz prve stranice dokumenta Procjena potencijala rasta malih pothvata
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professional thesis
Procjena potencijala rasta malih pothvata
2020. urn:nbn:hr:145:648307
Krajina, Antonija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Krajina, A. (2020). Procjena potencijala rasta malih pothvata (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:648307

Krajina, Antonija. "Procjena potencijala rasta malih pothvata." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:648307

Krajina, Antonija. "Procjena potencijala rasta malih pothvata." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:648307

Krajina, A. (2020). 'Procjena potencijala rasta malih pothvata', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:648307

Krajina A. Procjena potencijala rasta malih pothvata [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:648307

A. Krajina, "Procjena potencijala rasta malih pothvata", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:648307

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Metadata
TitleProcjena potencijala rasta malih pothvata
Title (english)Evaluation of the growth potential of small businesses
AuthorAntonija Krajina
MentorVjekoslava Singer (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberVjekoslava Singer (član povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-07-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Ovaj rad prikaz je preuzimanja rizika, ostvarivanje zamisli i ideje radi želje stvaranja inovativnog rješenja prema zadovoljenju ljudskih potreba. Kroz ovaj rad praćen je put pokretanja udruge Satya Yoga Studio; od zamisli, ostvarenja ideje te budućih planiranih projekata. Empirijski dio ovog rada je procjena potencijala rasta udruge Satya Yoga Studio – centra za promicanje zdravog života. Temeljni alati koji su korišteni prilikom izrade procjene su Greinerov model kriza i Gibbov model rasta kroz koje prolazi poduzeće. Korišteni su i drugi alati, znanja i vještine vezani za djelatnost kojim se ova udruga bavi, uspoređivanjem i analizom svjetskog tržišta, ponude i potražnje. Zaključci i preporuke u ovom radu zasnivaju se na navedenim modelima i razumijevanju istih ali i položaju Satya Yoga Studija u industriji joge te postojanju netipičnog poslovanja (joga) kroz netipični pravni model (udruga). Korišteni su alati i znanje koji doprinose razumijevanju joga industrije te poslovanju udruge kao neprofitnog pravnog modela. Opisan je put pokretanja joga satova iz hobija pa sve do financijske dobiti te poteškoća na tom putu kroz koje se može ocijeniti uspješnost pokretanja i održavanja poslovnog pothvata na tržištu.
Abstract (english)
This paper work is a presentation of risk – taking, realization of ideas and ideas for the desire to create and innovative solution to meet human needs. Through this work, the path of launching Satya Yoga Studio was followed; from ideas, realization of ideas and future planned projects. The empirical part of this paper is an assessment of the growth potential of Satya Yoga Studio, center for promoting healthy living. The basic tools used in making the assessment are Greiner`s crisis model and Gibb`s growth model that the company is going through. Other tools, knowledge and skills related to the activity of this association were used, comparing and analyzing the world market, supply and demand. The conclusion and recommendations in this paper are based on the above models and their understanding, but also the position of Satya Yoga Studio in the yoga industry and the existence of atypical business (yoga) through an atypical legal model (non – profit organization). Tools and knowledge were used that contribute to the understanding of the yoga industry and the business of the association as a non – profit legal model. The path of starting yoga classes from a hobby to financial gain is described, as well as the difficulties along the way through which the success of starting and maintaining a business venture on the market can be assessed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:648307
Study programmeTitle: Postgraduate specialist study Entrepreneurship
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica poduzetništva (sveučilišni/a specijalist/specijalistica poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-09 10:53:46