The paper clarifies the similarity of the movement of the human and product life cycle. Products as a result of human labor acquires its property of limited lifespan. The paper presents a life cycle analysis of products consisting of six phases. These are the stages of: “idea, development, introduction, growth, maturity and aging or death of the product.” The individual phases are explained through the necessary activities for the best possible implementation of the phase. Also, the general trends of food products and than chocolates that are important when considering the life cycle of the product are analyzed. The data from the observed analysis are applied in the life cycle analysis of “Kinder Bueno”. The example of “Kinder Bueno” shows the current phase of the life cycle and predicts future trends. The analysis determined the current phase of the product life cycle. The current phase presents challenges that require improvement in order to keep products in the iron phase. It also clarifies the implementation of new activities in order to prevent stagnation or oil in the phase of product extinction. Fererro produces a large number of products that achieve great success in the chocolate market, which makes it easier for this company to track trends, since most important market news are important for all product lines. He essentially pointed out the new product lines that are accepted in the market, often promotional activities are carried out for all product lines together. In addition, improved versions of the product serve to continue the product with its tradition of recognizing and following trends.