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undergraduate thesis
Digitalna transformacija proizvoda i usluga
Završni rad
2020. urn:nbn:hr:145:510237
Vuković, Jovana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Vuković, J. (2020). Digitalna transformacija proizvoda i usluga : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:510237

Vuković, Jovana. "Digitalna transformacija proizvoda i usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:510237

Vuković, Jovana. "Digitalna transformacija proizvoda i usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:510237

Vuković, J. (2020). 'Digitalna transformacija proizvoda i usluga : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 08 December 2023, https://urn.nsk.hr/urn:nbn:hr:145:510237

Vuković J. Digitalna transformacija proizvoda i usluga : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2020 [cited 2023 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:510237

J. Vuković, "Digitalna transformacija proizvoda i usluga : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:510237

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Metadata
TitleDigitalna transformacija proizvoda i usluga : Završni rad
Title (english)Digital transformation of products and services : Final paper
AuthorJovana Vuković
MentorIvan Kelić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada govori kako je digitalna transformacija promijenila svakodnevne ljudske navike. Detaljno je opisano što je digitalna transformacija, njezin razvoj, koji su njezini ključni čimbenici i što se njima postiže te koje procese poduzeće treba proći kako bi što bolje primijenili digitalnu transformaciju u svom poslovanju. Najveći dio posvećen je digitalnom marketingu i njegovim kanalima jer pomoću njih možemo na brojne načine pridobiti nove kupce, ali i zadržati postojeće. Navedeni su i brojni primjeri digitalne transformacije kojih možda današnja populacija nije ni svjesna.
Abstract (english)
The topic of this final paper talks about how the digital transformation has changed everyday human habits. It describes in detail what digital transformation is, its development, what are its key factors and what they achieve, what processes companies need to go through in order to better apply digital transformation in their business. Most of it is dedicated to digital marketing and its channels, because with their help we can get new customers in many ways, but also keep the existing ones. Numerous examples of digital transformations are also given, of which today's population may not be aware.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:510237
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-10 13:44:48