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master's thesis
Upravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o.
Diplomski rad
2020. urn:nbn:hr:145:157139
Dabić, Stefan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Dabić, S. (2020). Upravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o. : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:157139

Dabić, Stefan. "Upravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:157139

Dabić, Stefan. "Upravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:157139

Dabić, S. (2020). 'Upravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o. : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:157139

Dabić S. Upravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o. : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:157139

S. Dabić, "Upravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o. : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:157139

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Metadata
TitleUpravljanje kreativnošću na primjeru poduzeća Nanobit d.o.o. : Diplomski rad
Title (english)Creativity management – a case study of Nanobit d.o.o. : Graduate paper
AuthorStefan Dabić
MentorSanja Pfeifer (mentor)
Committee memberMarina Stanić (predsjednik povjerenstva)
Committee memberIvana Fosić (član povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj ovog rada je kritički analizirati pojmovne odrednice kreativnosti i inovativnosti, prikazati i objasniti teorijske modele kreativnosti poduzeća, te istražiti kako mala ili srednja poduzeća koja upravljaju kreativnošću mogu koristiti modele kreativnosti za unaprjeđenje svog poslovanja. Kreativnost je neograničeni, samoobnavljajući resurs kojem poduzeća i pojedinci mogu pristupiti u bilo kojem trenutku. Ona podrazumijeva pronalazak novih i korisnih ideja. Pojam kreativnosti i inovativnosti međusobno su komplementarni, ali se međusobno razlikuju. Inovativnost je kreativna ideja koja se može pouzdano primijeniti u stvarnom svijetu uz prihvatljive troškove. U današnjem digitalnom svijetu kreativnost i inovativnost su najvažniji aspekt poslovanja. Poduzeća koja nisu inovativna teško mogu opstati na tržištu. Inovativnost u poduzeću rezultat je interne i eksterne podrške. Za privatno poduzeće puno je značajnija interna podrška. Rad se sastoji iz dva dijela. U teorijskom dijelu rada korištenjem sekundarnih izvora informacija kritički se analizira model upravljanja kreativnošću Petera Druckera i model poticanja osobne i organizacijske kreativnosti nazvan inovacijski stroj koji je osmislila Tina Seelig. Analiza slučaja poduzeća Nanobit d.o.o. Zagreb daje sažetu povijest razvoja poduzeća i analizira upravljanje kreativnošću kroz koncepcijski okvir modela inovacijskog stroja.
Abstract (english)
The main goal of this graduate paper is to analyze terms of creativity and innovation, to demonstrate and explain theoretical models of creativity in companies, and to investigate how small-sized and mid-sized companies can use those models to develop their business. The creativity is unlimited, self-renewing resource which can be used by individuals or companies at any moment. Creativity means finding new and useful ideas. Although terms of creativity and innovation are complementary those terms have a distinct difference. Innovation is an application of creative ideas in the real world with acceptable costs. Creativity and innovation are the most important aspect of doing business in the modern digital world. Companies that aren't creative and innovative will struggle to survive in the marketplace. The innovation in the company is a result of both internal and external support. For the private enterprise, the more significant is the internal support. This thesis has two-part. Part one is theoretical, and it uses secondary data while analyzing the model of creative management by Peter Drucker and the model of personal and organizational creativity development called the Innovation engine by Tina Seelig. The case study of the company Nanobit d.o.o. Zagreb gives a brief history of the company, and it analyses which technique of creativity management the company has used form the perspective of the innovation engine conceptual framework.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:157139
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-17 10:30:53