Human resource development has gained considerable importance in the last few decades. Today, businesses rely more on the skills and knowledge of employees than on machines or materials used in their performance. Motivation as a factor in the development of human resources contributes to the company in many ways; increases employee commitment in fulfilling obligations, creates a good reputation of the company and ultimately ensures employees loyalty and satisfaction. Although there are many motivational theories, managers should be able to utilized them because they represent a foundation for understanding human behavior and managing human resources within the organization. There are many different motivational strategies, which represent good tools for motivating employees. However, those strategies must be utilized adequately because employees will be motivated, and productive only when company enables the employee to fulfill their maximum potential, and take into consideration the complexity of employees thinking, interests, needs and desires. Besides that, there are other important factors that affect the success of motivation, such as organizational culture, personal characteristics and job characteristics. The purpose of this paper is to explain the concept and importance of motivation and the factors that shape it. The paper will use the example of the company Belje Ltd. to explain the practical implications of motivational strategies.