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master's thesis
Platforme za e-trgovinu
Diplomski rad
2020. urn:nbn:hr:145:609620
Galić, Jelena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Galić, J. (2020). Platforme za e-trgovinu : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:609620

Galić, Jelena. "Platforme za e-trgovinu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:609620

Galić, Jelena. "Platforme za e-trgovinu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:609620

Galić, J. (2020). 'Platforme za e-trgovinu : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:609620

Galić J. Platforme za e-trgovinu : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:145:609620

J. Galić, "Platforme za e-trgovinu : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:609620

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Metadata
TitlePlatforme za e-trgovinu : Diplomski rad
Title (english)E-commerce platforms : Graduate paper
AuthorJelena Galić
MentorAntun Biloš (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Pojam elektronička trgovina, počeo se značajno razvijati sredinom 90-ih godina prošlog stoljeća. S razvojem tehnologije i raznih alata, tradicionalna kupnja se okrenula prema elektroničkoj kupovini. Fizičke poslovnice otvaraju svoja web-sjedišta kako bi pridobile nove kupce jer su danas svi potrošači umreženi. Time se otvaraju brojne mogućnosti za obje strane, potrošača i proizvođača, odnosno trgovca. Isto tako, za razvoj e-trgovine potrebne su platforme pomoću kojih će se razvijati i odražavati web-sjedište internetske trgovine. Cilj rada je kroz detaljan opis i analizu mogućnosti predstaviti Magento i Shopify, dvije internetske platforme za izradu e-trgovine koje se ubrajaju među globalno najpopularnije. U prvom dijelu rada tumače se pojmovi e-trgovine, elektroničko poslovanje te njihova sigurnost. Zatim, kroz analizu svake platforme deduciraju se činjenice kojima se uspoređuje iste te se usmjerava na prednosti i nedostatke jedne u odnosu na drugu. U zaključku se kroz dane argumente predstavlja platforma koja je optimalna za poduzeća.
Abstract (english)
The term e-commerce began to develop significantly in the mid-90s of the last century. With the development of technology and various tools, traditional shopping has turned to electronic shopping. Physical outlets are opening their websites to gain new customers because today all consumers are networked. This opens numerous opportunities for both parties, the consumer and the manufacturer or trader. Likewise, the development of e-commerce requires platforms through which the e-commerce website will be developed and reflected. The aim of this paper is to present a detailed description and analysis of the possibilities of Magento and Shopify, two online e-commerce platforms that are among the most popular platforms globally. The first part of the paper explains the concepts of e-commerce, electronic business, and related security. Then through the analysis of each platform, facts are gathered through the process of deduction by which both platforms are compared and the advantages and disadvantages of one in relation to the other are highlighted. In conclusion, through the given arguments, a platform that is optimal for companies is presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:609620
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-23 09:54:49