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master's thesis
Tehnike kreiranja poslovnih modela
Diplomski rad
2020. urn:nbn:hr:145:177247
Čuković, Petra
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Čuković, P. (2020). Tehnike kreiranja poslovnih modela : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:177247

Čuković, Petra. "Tehnike kreiranja poslovnih modela : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:177247

Čuković, Petra. "Tehnike kreiranja poslovnih modela : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:177247

Čuković, P. (2020). 'Tehnike kreiranja poslovnih modela : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:177247

Čuković P. Tehnike kreiranja poslovnih modela : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:177247

P. Čuković, "Tehnike kreiranja poslovnih modela : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:177247

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Metadata
TitleTehnike kreiranja poslovnih modela : Diplomski rad
Title (english)Business model creation techniques : Graduate paper
AuthorPetra Čuković
MentorAnamarija Delić (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberJulia Perić (član povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poslovni model je plan poduzeća ili dijagram koji nam pokazuje kako će se poduzeće natjecati na tržištu, kako će koristiti svoje resurse, strukturirati svoje odnose, razviti mrežu kupaca i stvoriti vrijednosti koje će omogućiti stvaranje profita. Temeljni cilj tehnike kreiranja poslovnih modela je promjena modela poslovanja poslovnog subjekta, kao i stvaranje novih vrijednosti. U diplomski rad u prvom poglavlju ulazi se u samu tematiku rada, nadalje u drugom poglavlju obrađen je pojam i definicija poslovnog modela, u trećem poglavlju definiran je pojam platna poslovnog modela i obrađene su sve njegove komponente, četvrto poglavlje rada odnosi se na obrasce poslovnih modela te obradu njihovih sastavnih dijelova. Zatim, u petom poglavlju definirane su tehnike kreiranja poslovnih modela i njihova primjena, u šestom poglavlju obrađena je primjena inovacija poslovnih modela. Nadalje, u sedmom poglavlju prikazano je inoviranje poslovnih modela strategijom plavog oceana, te u konačnici rad završava zaključkom. Cilj rada je u konačnici, koristeći se metodologijom platna poslovnog modela i tehnikama kreativnog razmišljanja, pojasniti proces stvaranja novih poslovnih modela u okruženju u kojemu nastaju u skladu s globalnim svjetskim trendovima.
Abstract (english)
A business model is a company plan or a diagram which shows how the company competes on the market, how it uses its resources, structures its terms, develops customer networks and develops values which will enable profit making. The fundamental goal of business model creation techniques is to change the business model of the business entity, as well as developing new values. The thesis is divided in eight chapters. First chapter of the thesis includes the work topic, the second involves all the information and general theory of a business model while in the third chapter the term of a business model canvas and all of its components are defined. Furthermore, forth chapter refers on the business model pattern and the processing of its components. The next chapter defines business model creation techniques as well as their use. The sixth chapter includes information on the use of business model innovations. Afterwards, in the seventh chapter the innovation of business models is being shown by using the blue ocean strategy and ultimately, the thesis ends with a conclusion. The goal of this thesis is to ultimately, while using methodology of the business model canvas and techniques of creative thinking, explain the process of making new business models in the environment in which they occur in harmony with the global world trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:177247
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-23 10:51:53