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master's thesis
Proces i metode istraživanja tržišta krajnje potrošnje.
2016. urn:nbn:hr:145:077159
Lukačić, Mario
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Lukačić, M. (2016). Proces i metode istraživanja tržišta krajnje potrošnje. (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:077159

Lukačić, Mario. "Proces i metode istraživanja tržišta krajnje potrošnje.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:077159

Lukačić, Mario. "Proces i metode istraživanja tržišta krajnje potrošnje.." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:077159

Lukačić, M. (2016). 'Proces i metode istraživanja tržišta krajnje potrošnje.', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:077159

Lukačić M. Proces i metode istraživanja tržišta krajnje potrošnje. [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:077159

M. Lukačić, "Proces i metode istraživanja tržišta krajnje potrošnje.", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:077159

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Metadata
TitleProces i metode istraživanja tržišta krajnje potrošnje.
AuthorMario Lukačić
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad u cjelini odnosi se na potrošače i njihovo ponašanje. U ovom diplomskom radu cilj je istražiti kako se odvija proces istraživanja tržišta krajnje potrošnje i koje se metode mogu primijeniti u istraživanju tržišta krajnje potrošnje. Ono što je poznato je da proces istraživanja uključuje šest koraka, a koji su to i njihov značaj donosi ovaj diplomski rad. Najveći dio rada a ujedno i najzanimljiviji dio rada u kojem se potvrđuje teorijski dio je analiza na primjeru u kojem se istražuje potrošnja vina među mlađom populacijom u Republici Hrvatskoj. Na kraju rada nalazi se zaključak kao osvrt na rad u cijelosti.
Abstract (english)
The work as a whole applies to consumers and their behavior. This thesis objective is to explore how the process is carried out market research of final consumption and that the method can be applied in market research of final consumption. What is known is that the research process includes six steps that they and their character brings this thesis. Most of the work but also the most interesting part of the work which confirms the theoretical part of the analysis of the case in which the investigating wine consumption among young people in the Republic of Croatia. Finally, the conclusion is like a review of the work in its entirety.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:077159
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-16 09:53:44