prikaz prve stranice dokumenta Trendovi u video marketingu
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master's thesis
Trendovi u video marketingu
Diplomski rad
2020. urn:nbn:hr:145:967947
Lefler, Vedran
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Lefler, V. (2020). Trendovi u video marketingu : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:967947

Lefler, Vedran. "Trendovi u video marketingu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:967947

Lefler, Vedran. "Trendovi u video marketingu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:967947

Lefler, V. (2020). 'Trendovi u video marketingu : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:967947

Lefler V. Trendovi u video marketingu : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:967947

V. Lefler, "Trendovi u video marketingu : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:967947

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Metadata
TitleTrendovi u video marketingu : Diplomski rad
Title (english)Video marketing trends : Graduate paper
AuthorVedran Lefler
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Video kao multimedijalni element karakteriziraju sposobnost za kvalitetno pružanje informacija klijentima te sposobnost zaokupljanja pažnje potencijalnih klijenata. S obzirom na te prednosti u sklopu multimedijalnog marketinga razvijen je segment video marketinga čija popularnost, kako među oglašivačima tako i među klijentima, konstantno raste. Zastupljenost videa kao marketinškog alata neprestano raste zahvaljujući stalnom razvoju tehnologije što pruža brojne mogućnosti razvijanja novih trendova u video marketingu. Trendovi poput duljih videozapisa, kreiranja videa na temelju prikupljenih podataka ili stvaranja personaliziranih videa putem raznih kanala i platformi za objavu videa, kao što su npr. društvene mreže , poboljšavaju rezultate marketinških aktivnosti. Potencijal za daljnji razvoj video marketinga je velik s obzirom na stalno razvijanje novih trendova i tendencije prema diferenciranju od konkurencije.
Abstract (english)
Video as a multimedia element is characterized by the ability to provide quality information to customers and the ability to capture the attention of potential customers. Given these advantages, a segment of video marketing has been developed within multimedia marketing, whose popularity, both among advertisers and clients, is constantly growing. The presence of video as a marketing tool is constantly growing thanks to the constant development of technology, which provides many opportunities to develop new trends in video marketing. Trends such as longer videos, creating videos based on collected data, or creating personalized videos through various video publishing channels and platforms, such as social networks, improve the results of marketing activities. The potential for further development of video marketing is great given the constant development of new trends and tendencies to differentiation from the competition.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:967947
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-19 12:51:31