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master's thesis
Odnosi s javnošću i politička komunikacija v 2.0
2016. urn:nbn:hr:145:286565
Rudan, Darijan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Rudan, D. (2016). Odnosi s javnošću i politička komunikacija v 2.0 (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:286565

Rudan, Darijan. "Odnosi s javnošću i politička komunikacija v 2.0." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:286565

Rudan, Darijan. "Odnosi s javnošću i politička komunikacija v 2.0." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:286565

Rudan, D. (2016). 'Odnosi s javnošću i politička komunikacija v 2.0', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:286565

Rudan D. Odnosi s javnošću i politička komunikacija v 2.0 [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:286565

D. Rudan, "Odnosi s javnošću i politička komunikacija v 2.0", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:286565

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Metadata
TitleOdnosi s javnošću i politička komunikacija v 2.0
AuthorDarijan Rudan
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Komunikacija danas u svojoj osnovnoj srži podrazumijeva razmjenu informacija, osjećaja i ideja na prilagođeni način u ovisnosti od situacije do situacije. Komunikacija se promatra kao proces u kojoj jedna osoba prenosi poruku drugoj, točnije rečeno u komunikacijskom procesu sudjeluju primatelj i pošiljatelj. Riječ je o sustavu koji je prilično kompleksan proces najvećim dijelom zbog protoka informacija. Izraz koji ima vrlo široku primjenu u svakodnevnom životu i poslu je odnos s javnošću. Osim ovog pojma u stručnoj literaturu je popularan engleski izraz public relations ili skraćeno PR. Zapravo radi se o obliku komuniciranja koji ima određene posebnosti. Primjenom odnosa s javnošću želi se uvjeriti javnost da svoje prvotne stavove promijeni. Cilj odnosa s javnošću je uspostavljanje dijaloga primjenom odgovarajućih mišljenja koji će u konačnici dovesti do uspjeha. U diplomskom radu se analiziraju odnosi s javnošću s položaja političkih stranaka i daje analiza njihovih web mjesta kao i prisutnost odabranih 5 političkih stranaka na društvenim mrežama.
Abstract (english)
Communication today in its basic essence involves the exchange of information, feelings and ideas in a customized way depending on situation. Communication is seen as a process in which one person transfers the message to another, or rather in the communication process involved recipient and sender. It is a system that is quite a complex process largely due to the flow of information. The term which is widely applied in everyday life and work is the public relationship. In addition to this concept in the scientific literature is a popular English term public relations, or PR for short. Actually it's a form of communication that has certain peculiarities. Applying public relations wants to convince the public that their original views change. The goal of public relations is to establish a dialogue using the appropriate opinions which will ultimately lead to success. The thesis analyzes the public relations from a position of political parties and an analysis of their web sites as well as the presence of selected five political parties on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:286565
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-16 11:47:59