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master's thesis
Upravljanje rizicima u međunarodnom poslovanju
Diplomski rad
2020. urn:nbn:hr:145:673121
Ivanika, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Ivanika, L. (2020). Upravljanje rizicima u međunarodnom poslovanju : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:673121

Ivanika, Luka. "Upravljanje rizicima u međunarodnom poslovanju : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:673121

Ivanika, Luka. "Upravljanje rizicima u međunarodnom poslovanju : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:673121

Ivanika, L. (2020). 'Upravljanje rizicima u međunarodnom poslovanju : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:673121

Ivanika L. Upravljanje rizicima u međunarodnom poslovanju : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:673121

L. Ivanika, "Upravljanje rizicima u međunarodnom poslovanju : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:673121

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Metadata
TitleUpravljanje rizicima u međunarodnom poslovanju : Diplomski rad
Title (english)Risk management in international business : Graduate paper
AuthorLuka Ivanika
MentorHelena Štimac (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberAnita Freimann (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Uzroci poslovne krize često su različiti i dolaze iznenada, premda poduzeće ne može puno utjecati na te događaje, kriza sama po sebi donosi negativne učinke nekom poduzeću ili cjelokupnoj industriji. Krize u poslovanju se često pojavljuju iznenada i neočekivano. Stoga je potrebno analizirati vrste i uzroke krize, te pripremiti strategije kao odgovor na krizu. U procesu upravljanja krizom ponajprije je potrebno identificirati rizik. Potom je potrebno odrediti vjerojatnost nastajanja rizika te njegovu značajnost. Procjenu rizika treba sagledati s aspekta vjerojatnosti i aspekta posljedica. U međunarodnoj razmjeni, tj. međunarodnom poslovanju, također su česti određeni rizici. To je u prvom redu zbog čestih promjena poslovanja na međunarodnom tržištu što rezultira promjenom postojećih oblika poslovnih odnosa. U takvoj situaciji poduzeća moraju donositi ključne strategije da bi eliminirali ili smanjili postojeći rizik. U ovom radu prikazano je upravljanje rizicima u međunarodnom poslovanju na primjeru Zare. Zara je poduzeće koje se jako uspješno nosi s kriznim situacijama i jako dobro prilagođava svim tržišnim prilikama, posebno zahvaljujući unaprijed određenim kriznim strategijama, dobrom menadžmentu i kvalitetnoj logistici.
Abstract (english)
The causes of a business crisis are often different and come suddenly, although a company cannot have much of an impact on these events, a crisis in itself brings negative effects to a company of the industry as a whole. Business crises often occur suddenly and unexpectedly. Therefore, it is necessary to analyze the types and causes of the crisis and prepare strategies inresponse. In the crisis management process, it is necessary to identify the risk at first. Then to determine the probability of risk and its significance. Risk assessment should be viewed in terms of likelihood and consequences. In international exchange, ie. international business, certain risks are also common. This is primarily due to frequent changes in the international markets, which results in a change in existing forms of business relationships. In such a situation, companies must adopt key strategies to eliminate or reduce existing risks. This paper presents risk management in international trade on the example of Zara. Zara is a company that is very successful in dealing with crisis situations and adapts very well to all market opportunities, especially thanks to pre-determined crisis strategies, good management and quality logistics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:673121
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-01 08:59:36