prikaz prve stranice dokumenta Uočavanje poslovne prilike: tehnike i alati
  Download
PDF 1.8 MB
undergraduate thesis
Uočavanje poslovne prilike: tehnike i alati
Završni rad
2019. urn:nbn:hr:145:640706
Strupar, Andrej
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Strupar, A. (2019). Uočavanje poslovne prilike: tehnike i alati : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:640706

Strupar, Andrej. "Uočavanje poslovne prilike: tehnike i alati : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:640706

Strupar, Andrej. "Uočavanje poslovne prilike: tehnike i alati : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:640706

Strupar, A. (2019). 'Uočavanje poslovne prilike: tehnike i alati : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 16 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:640706

Strupar A. Uočavanje poslovne prilike: tehnike i alati : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 September 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:640706

A. Strupar, "Uočavanje poslovne prilike: tehnike i alati : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:640706

Please login to the repository to save this object to your list.
Metadata
TitleUočavanje poslovne prilike: tehnike i alati : Završni rad
Title (english)Spotting a business opportunity: techniques and tools : Final paper
AuthorAndrej Strupar
MentorAnamarija Delić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Cilj ovog završnog rada je analiza tehnika i alata koji se najčešće u poslovnoj praksi i akademskim istraživanjima koriste kao alati za uočavanje poslovnih prilika. U svrhu generiranja poslovnih ideja i uočavanja poslovnih prilika koriste se tehnike kreativnog razmišljanja, traže se praznine na tržištu, analiziraju trendovi ili rješavaju značajni problemi kupaca. U tim procesima iznimno je važno razlikovati poslovnu ideju od poslovne prilike, koja ima svoje prepoznatljive karakteristike. U tu svrhu koriste se također različiti alati, odnosno modeli. Poslovna prilika u odnosu na poslovnu ideju razlikuje se četiri osnovne karakteristike, a to su atraktivnost, trajnost, pravodobnost i dodavanje nove vrijednosti krajnjem kupcu. U ovom završnom radu prikazat će se alati koji su nastali kao rezultati istraživanja Green-a i Timmonsa. U praktičnom dijelu rada, procijeniti će se poslovna ideja nastala kao rezultat seminarske nastave na kolegiju Uočavanje poslovne prilike.
Abstract (english)
The goal of this final paper is the techniques and tools most commonly used in business practice and academic research as tools for spotting business opportunities. For the purpose of generating business ideas and identifying business opportunities, creative thinking techniques are used, market gaps are sought, trends are analyzed or significant customer problems are solved. In these processes, it is extremely important to distinguish a business idea from a business opportunity, which has distinctive characteristics. Different tools and models are also used for this purpose. A business opportunity versus a business idea is distinguished by four basic characteristics, namely attractiveness, durability, timeliness and adding new value to the end customer. This final paper will outline the tools that emerged from the research results of Green and Timmons. In the practical part of the paper, the business idea created as a result of a seminar course in the course "Spotting a Business Opportunity" will be evaluated.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:640706
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-25 11:05:27