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master's thesis
Analiza procesa donošenja odluke o kupovini
Diplomski rad
2019. urn:nbn:hr:145:719424
Gregić, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Gregić, A. (2019). Analiza procesa donošenja odluke o kupovini : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:719424

Gregić, Ana. "Analiza procesa donošenja odluke o kupovini : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:719424

Gregić, Ana. "Analiza procesa donošenja odluke o kupovini : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:719424

Gregić, A. (2019). 'Analiza procesa donošenja odluke o kupovini : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:719424

Gregić A. Analiza procesa donošenja odluke o kupovini : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:719424

A. Gregić, "Analiza procesa donošenja odluke o kupovini : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:719424

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Metadata
TitleAnaliza procesa donošenja odluke o kupovini : Diplomski rad
Title (english)Analysis of the decision making process of buying : Graduate paper
AuthorAna Gregić
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Razumijevanje tržišta podrazumijeva razvijanje vlastitog poslovanja, uključujući marketinške strategije odnosno razno oglašavanje kojim se nastoji privući što veći broj kupaca odnosno potrošača. Kako bi bio uspješan u svom poslovanju proizvođač mora razumjeti potrebe svojih potrošača. Potrebno je znati je li određeni proizvod usmjeren mlađoj ili starijoj populaciji, onima s više prihoda ili onima koji raspolažu s manje novca. Ponašanje potrošača razlikuje se ovisno o tržištu krajnje potrošnje ili o tržištu poslovne potrošnje, te prema tome postoje krajnji potrošači i poslovni kupci. Važno je znati da potrošači moraju proći kroz pet faza kako bi donijeli odluku o kupovini, a te faze su: spoznaja problema, traženje informacija, procjena alternativa, odluka o kupnji i ponašanje nakon kupnje. U ovom diplomskom radu analizirao se proces donošenja odluke o kupovini. Rad se sastoji od dva dijela: prvi dio sadrži definicije i podjele, opisuje se utjecaj određenih čimbenika na donošenje odluke o kupovini, odnosno prikazuje se predmet istraživanja, dok je drugi dio empirijski, analiziraju se podaci dobiveni anketnim upitnikom. Interpretiraju se stavovi i mišljenja ispitanika o utjecaju donošenja odluke o kupovini. Na kraju, navodi se zaključak, popis literature koja je korištena, te popis grafikona i slika, te se prilaže anketni upitnik.
Abstract (english)
Understanding market means developing their own business, including marketing strategy, and other business advertising, which seeks to attract as many customers or consumer. In order to be successful in their own business manufacturer must understand the needs of their consumer. It is necessary to know whether a product targeted to the younger or the older population, those with more income or those whom have less money. Consumer behavior varies depending on the market of final consumption or market business spending, and therefore there are ultimate consumer and business customer. It is important to know that consumer must go through five stages to decide on the purchase, and this phase are: knowledge of the problem, information search, evaluation of altematives, purchase decision and behavior after purchase. In this thesis analyzed the process of making purchasing decision. The paper consist of two parts: the first part contains the definition and division, describes the influence of certain factors to decide on the purchase or displays the subject of research, and a second part empirical analyzes data obtained by questionnaire. Interpret the attitudes and opinions of respondents about the impact of the decision on the purchase. Finally, according to the conclusion, list of literature that was used, and a list of charts and pictures, as well as the attached questionnaire.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:719424
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-01 12:40:00