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master's thesis
Marketing u turizmu na OPG-ovima
Diplomski rad
2019. urn:nbn:hr:145:726829
Jančić, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Management, Organization and Entrepreneurship

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Jančić, M. (2019). Marketing u turizmu na OPG-ovima : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:726829

Jančić, Mateja. "Marketing u turizmu na OPG-ovima : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:726829

Jančić, Mateja. "Marketing u turizmu na OPG-ovima : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:726829

Jančić, M. (2019). 'Marketing u turizmu na OPG-ovima : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 10 December 2023, https://urn.nsk.hr/urn:nbn:hr:145:726829

Jančić M. Marketing u turizmu na OPG-ovima : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2019 [cited 2023 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:726829

M. Jančić, "Marketing u turizmu na OPG-ovima : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:726829

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Metadata
TitleMarketing u turizmu na OPG-ovima : Diplomski rad
Title (english)Marketing in tourism on family farms : Graduate paper
AuthorMateja Jančić
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Suvremena svakodnevica donosi mnogo užurbanosti i stresa pa je za očekivati da se ljudi s vremenom počinju okretati nekim novim izlazima. Jedan od njih je svakako ruralni turizam koji postaje sve zastupljeniji i koji je posebno zanimljiv za područje Slavonije i Baranje. Ruralni turizam nudi turistima nešto potpuno novo, odnosno nešto što inače ne mogu dobiti. Ruralni turizam nudi nekoliko elemenata koje druge vrste turizma ne pružaju. Uživanje u ruralnom ambijentu, seoska domaćinstva i odlična gastro ponuda samo su neki od razloga zašto ovaj oblik turizma postaje sve popularniji. Dodatne vrijednosti koje ruralni turizam pruža su očuvani okoliš, mirna sredina i odsutnost buke. Ove vrijednosti ulaze i u definiciju ruralnog turizma koja dodaje još i upoznavanje i komunikaciju sa domaćinima, te participaciju u seoskim poslovima. Međutim, i tržište ruralnog turizma je podložno promjenama. U zadnje vrijeme se povećava interes za zdravstvenim turizmom, ali i trend veće brige za okoliš. Zbog toga se i ruralni turizam mora prilagođavati tržištu i ponuditi i neke alternativne dodatne vrijednosti koje prate potrebe širokih masa.
Abstract (english)
Contemporary everyday life brings a lot of hustle and bustle, so it is to be expected that over time people will start turning to some new exits. One of them is certainly rural tourism, which is becoming more and more popular and of particular interest in the Slavonia and Baranja regions. Rural tourism offers tourists something completely new, or something they cannot otherwise get. Rural tourism offers several elements that other types of tourism do not provide. Enjoying the rural setting, rural households and excellent gastronomic offerings are just some of the reasons why this form of tourism is becoming increasingly popular. Additional values that rural tourism provides are the preserved environment, the quiet environment and the absence of noise. These values are also included in the definition of rural tourism, which also adds to acquaintance and communication with the locals, as well as participation in rural businesses. However, the rural tourism market is also subject to change. Recently, there has been an increasing interest in health tourism, but also a trend of greater concern for the environment. For this reason, rural tourism must also adapt to the market and offer some alternative added value that meets the needs of the masses.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:726829
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-10 12:10:30