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undergraduate thesis
Urbani marketing i urbana ekologija
Završni rad
2019. urn:nbn:hr:145:070955
Andrišić, Dasen
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Andrišić, D. (2019). Urbani marketing i urbana ekologija : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:070955

Andrišić, Dasen. "Urbani marketing i urbana ekologija : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:070955

Andrišić, Dasen. "Urbani marketing i urbana ekologija : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:070955

Andrišić, D. (2019). 'Urbani marketing i urbana ekologija : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:070955

Andrišić D. Urbani marketing i urbana ekologija : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:070955

D. Andrišić, "Urbani marketing i urbana ekologija : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:070955

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Metadata
TitleUrbani marketing i urbana ekologija : Završni rad
Title (english)Urban marketing and urban ecology : Final paper
AuthorDasen Andrišić
MentorJerko Glavaš (mentor)
MentorBruno Mandić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Suvremena proučavanja ekologije grada u današnje vrijeme vrlo su malo posvećena gradu kao ekosustavu, a više pojedinačnim problemima kao što su onečišćenje, devastiranje i uništavanje okoliša, prirodnih vrsta te na kraju ugrožavanje ljudskih života. Zbog sve veće gustoće stanovništva i proizvodnje prirodni podsustavi u gradu bivaju sve više uništeni ili modificirani pa je početkom 90-ih započela nova ideja o održivosti urbanog razvoja kao novi etičko-ekološki problem ili kontinuirani proces koji održava etički odnos između ekonomije, društva, politike i okoliša. Upravo u tim procesima urbane ekologije bitan je urbani marketing i njegovo djelovanje na grad što je i cilj ovog završnog rada. Rad je podijeljen na dva dijela od čega se u prvom dijelu objašnjava značaj marketinga, ekologije i grada, dok se u drugom dijelu ovog rada govori o urbanom marketingu i urbanoj ekologiji.
Abstract (english)
Modem ecology studies of the city are nowadays very devoted to the city as an ecosystem and to more individual problems such as pollution, devastation and destruction oft he environment, natural species and ultimately endangering human life. Because of the increasing population density and production, the natural subsystems in the city are increasingly destroyed or modified. At the beginning of the 90s, a new idea of sustainability of urban development began as a new ethicalecological problem or a continuous process that maintains an ethical relationship between economics, society, politics and the environment. In these processes of urban ecology, urban marketing and its activities on the city are essential, which is the goal of this final work. The final paper is divided into two parts, the first part explaining the importance of marketing, ecology and city, while in the second part it speaks of urban marketing, urban ecology and urban development of the city.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:070955
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-17 13:11:02