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undergraduate thesis
Uloga opipljivih i neopipljivih elemenata u pružanju usluga
Završni rad
2019. urn:nbn:hr:145:147634
Glavaš, Domagoj
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Glavaš, D. (2019). Uloga opipljivih i neopipljivih elemenata u pružanju usluga : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:147634

Glavaš, Domagoj. "Uloga opipljivih i neopipljivih elemenata u pružanju usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:147634

Glavaš, Domagoj. "Uloga opipljivih i neopipljivih elemenata u pružanju usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:147634

Glavaš, D. (2019). 'Uloga opipljivih i neopipljivih elemenata u pružanju usluga : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:147634

Glavaš D. Uloga opipljivih i neopipljivih elemenata u pružanju usluga : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:147634

D. Glavaš, "Uloga opipljivih i neopipljivih elemenata u pružanju usluga : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:147634

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Metadata
TitleUloga opipljivih i neopipljivih elemenata u pružanju usluga : Završni rad
Title (english)The role of tangible and intangible elements in the provision of services : Final paper
AuthorDomagoj Glavaš
MentorIvan Kelić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Usluge se za razliku od proizvoda u isto vrijeme i proizvode i koriste. Kao takve izložene su i posebnom vidu marketinga te strategijama s kojima im se pristupa. Iz tog razloga veliku ulogu na sebe preuzimaju različiti elementi opipljivi i neopipljivi koji u konačnici daju različite rezultate. Ukoliko im prethodi dobra analiza rezultirati će biti pozitivno no nije uvijek slučaj. Također kroz ovaj rad provest će se i istraživanje na samim potrošačima odnosno korisnicima usluga. Istraživanje će biti u obliku google ankete a ispitanicima (njih 50 slučajnim odabirom) će biti postavljena konkretna pitanja kako na njih djeluju i u kojem omjeru u radu spomenuti i analizirani opipljivi i neopipljivi elementi.
Abstract (english)
Services as opposed to products produce and use at the same time. As such special type of marketing must be used and specific strategy. Because of that different tangible and intangible elements have a big role which ultimately yields results. If before start strategy company made good analysis results will be positive but this is not always the case. Also this work will include research with consumers. Research will be in form of google poll with 50 randomly selected respondents. Respondents will be asked about their experiences with tangible and intangible elements in the provision of services and how this affect on them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:147634
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-17 13:33:16