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master's thesis
Metrika mobilnog marketinga
Diplomski rad
2019. urn:nbn:hr:145:528844
Leventić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Leventić, I. (2019). Metrika mobilnog marketinga : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:528844

Leventić, Ivana. "Metrika mobilnog marketinga : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:528844

Leventić, Ivana. "Metrika mobilnog marketinga : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:528844

Leventić, I. (2019). 'Metrika mobilnog marketinga : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:528844

Leventić I. Metrika mobilnog marketinga : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:528844

I. Leventić, "Metrika mobilnog marketinga : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:528844

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Metadata
TitleMetrika mobilnog marketinga : Diplomski rad
Title (english)Metrics of mobile marketing : Graduate paper
AuthorIvana Leventić
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mobilna analitika je praksa mjerenja i analize podataka korisnika radi postizanja razumijevanja ponašanja korisnika, kao i uspješnosti web stranica ili aplikacija na mobilnim uređajima. Prolazak kroz mobilnu analitiku može se činiti laganim, ali tvrtke moraju shvatiti što točno traže, prije nego što krenu analizirati podatke. Trebaju biti jasni u ciljevima koje su postavili za svoju aplikaciju i ne gubiti previše vremena na metrike koje nisu važne. Trebaju se usredotočiti samo na ključna područja koja im pomažu u postizanju ciljeva. Ovaj diplomski rad, odnosi se na otkrivanje koje su metrike mobilnog marketinga ključne za tvrtke te na koji im način one pomažu u selektiranju i targetiranju korisnika.
Abstract (english)
Mobile analytics is the practice of measuring and analyzing user data that achieves an understanding of user behavior, as well as the success of a website or app on mobile devices. Going through mobile analytics may seem easy, but companies need to understand exactly what they are looking for before they can analyze the data. They need to be clear about the goals they set for their application and not waste too much time on metrics that don't matter. They should only focus on key areas that help them achieve their goals. This dissertation deals with discovering which mobile marketing metrics are crucial for businesses and how they help them select and target users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:528844
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-04-28 10:40:43