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undergraduate thesis
Marketinške specifičnosti društvene mreže
Završni rad
2019. urn:nbn:hr:145:135058
Kordić, Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Kordić, M. (2019). Marketinške specifičnosti društvene mreže : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:135058

Kordić, Marina. "Marketinške specifičnosti društvene mreže : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:135058

Kordić, Marina. "Marketinške specifičnosti društvene mreže : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:135058

Kordić, M. (2019). 'Marketinške specifičnosti društvene mreže : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:135058

Kordić M. Marketinške specifičnosti društvene mreže : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:135058

M. Kordić, "Marketinške specifičnosti društvene mreže : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:135058

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Metadata
TitleMarketinške specifičnosti društvene mreže : Završni rad
Title (english)Marketing characteristics of social networks : Final paper
AuthorMarina Kordić
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kako su društvene mreže postale neizostavan dio marketinške strategije poslovnih subjekata, u ovom radu detaljnije se govori o specifičnostima najznačajnijih društvenih mreža i platformi društvenog umrežavanja. Objašnjavaju se temeljni pojmovi kao što su društvene mreže, oglašavanje, strategije i zakoni marketinga na društvenim mrežama. Prikazani su načini kako jednostavno, brzo i ekonomično iskoristiti potencijal i mogućnosti mreže iz pozicije poslovnog subjekta. Govori se o njihovim prednostima i nedostacima. To uključuje identificiranje ciljne skupine, kreiranje relevantnog sadržaja za postojeće i potencijalne klijente, te ostvarivanje dvosmjerne komunikacije za uspješno poslovanje poduzeća. Kroz primjere su prikazane marketinške specifičnosti i načini oglašavanja na pojedinim platformama, te definirani pokazatelji uspješnosti marketinških kampanja na društvenim mrežama. Također, analizirane su i marketinške mogućnosti mreže na stvarnom primjeru poslovnog subjekta Polleo Sport uz kritički osvrt prikazanih aktivnosti.
Abstract (english)
As social networks have become an indispensable part of a marketing strategy of business entities, more detail is given in this paper on the specificities of the most significant social networks and social networking platforms. Fundamentals such as social networks, advertising, strategies, and laws of social media marketing are being explained. Moreover, it is shown how to easily, quickly and economically take advantage of the potential and social network opportunities from the position of a business entity. This paper gives analysis on some possible advantages and disadvantages of social networks. That includes defining target market, creating relevant content for existing and potential clients, and building two-way communication for running a successful business. Through the examples, marketing specifics and ways of advertising on chosen platforms are also shown, just as the key performance indicators in marketing campaigns on social networks. Marketing opportunities of social networks are analyzed through example of the business entity Polleo Sport with a critical review on the shown activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:135058
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-07 10:28:18