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master's thesis
Ambalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije
Diplomski rad
2020. urn:nbn:hr:145:400105
Plazibat, Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Plazibat, M. (2020). Ambalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:400105

Plazibat, Marina. "Ambalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:400105

Plazibat, Marina. "Ambalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:400105

Plazibat, M. (2020). 'Ambalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:400105

Plazibat M. Ambalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:400105

M. Plazibat, "Ambalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:400105

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Metadata
TitleAmbalaža poljoprivredno prehrambenih proizvoda kao dio marketing strategije : Diplomski rad
Title (english)Agricultural products packanging as part of the marketing strategy : Graduate paper
AuthorMarina Plazibat
MentorZdravko Tolušić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ambalaža je poveznica između kupca i proizvoda, doprinosi dojmu kupca, može poslužiti kao odlučujući faktor pri kupnji i impulzivno djelovati na potrošača. U prvom dijelu rada objašnjavam o ambalaži kao dijelu marketing strategije u poljoprivrednoj proizvodnji odnosno proizvodima, povijesnom razvoju, svojstvima ambalaže i funkcijama kao što su zaštitna, prodajna, ekonomska, distribucijska i uporabna. Marketing strategija kao pojam određenih faza prodaje te važan čimbenik koji privlači... More pažnju krajnjih potrošača. Također ovdje navodim razine marketing strategije koje postoje kroz korporacijske nivoe, koji odlučuje da li izvršiti akviziciju na naše poslovanje te odluko o investiranju u nova poslovanja. a razini strateške jedinice odlučuje se koje i kakve proizvode ponuditi pojedinom ciljanom tržištu, načinu kako postići i održati konkurentsku prednost. U ovom radu navodim kako je ključ cjelokupnog poslovanja kupac, odnosno orijentiranost poslovnih subjekata prema kupcu, kojem je u cilju zadovoljiti svoje potrebe. Veliku ulogu igra marketing koji jasno postavlja ciljeve te nastoji ostvariti željene reakcije na novo nastale proizvode lansirane na tržište. U nastavku rada objašnjavam kako ambalaža utječe na proizvode. Navodim njezine funkcije; ekološke karakteristike materijala od kojih je izrađena, oblike, utjecaj tržišta na ambalažu, te aktivnosti društva u rješavanju problema odbačene ambalaže. Cilj ovog rada je prikazati ambalažu kao dio marketinga i vrlo važnog elementa u prodaji, te kako ambalaža i njen izgled utječu na prodaju proizvoda. Istraživanje je provedeno metodom internetskog anketnog upitnika na području Republike Hrvatske. Less
Abstract (english)
Packaging is the link between the customer and the product, contributes to the customer's impression, can serve as a deciding factor in the purchase and impulsively affect the consumer. In the first part of the paper, I explain about packaging as part of a marketing strategy in agricultural production, historical development, properties of packaging and functions such as security, sales, economic, distribution and useful. Marketing strategy as a concept of certain stages of sales and... More an important factor that attracts the attention of end consumers. I also list here the marketing strategy levels that exist through the corporate levels,4 which decides whether to make an acquisition on our business, and whether to invest in new businesses. At the strategic unit level, it is decided which and what products to offer to each target market, how to achieve and maintain a competitive advantage. In this paper I state that the key to the entire business is the customer, that is, the orientation of the business entities towards the customer, in order to meet their needs. Marketing plays a big role, which clearly sets goals and seeks to achieve the desired reactions to newly created products launched on the market. In the following, I explain how packaging affects products. I state its functions; ecological characteristics of the materials of which it is made, forms, influence of the market on packaging, and activities of the company in discarded solving packaging. The aim of this paper is to present packaging as part of marketing and a very important element in sales, and how packaging and its appearance affect the sales of products. The survey was conducted by the method of internet questionnaire in the Republic of Croatia. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:400105
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-20 11:06:53
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