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master's thesis
Analiza marketing strategije gospodarskog subjekta Podravka
Diplomski rad
2020. urn:nbn:hr:145:376406
Steiner, Josip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Steiner, J. (2020). Analiza marketing strategije gospodarskog subjekta Podravka : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:376406

Steiner, Josip. "Analiza marketing strategije gospodarskog subjekta Podravka : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:376406

Steiner, Josip. "Analiza marketing strategije gospodarskog subjekta Podravka : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:376406

Steiner, J. (2020). 'Analiza marketing strategije gospodarskog subjekta Podravka : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:376406

Steiner J. Analiza marketing strategije gospodarskog subjekta Podravka : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 February 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:376406

J. Steiner, "Analiza marketing strategije gospodarskog subjekta Podravka : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:376406

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Metadata
TitleAnaliza marketing strategije gospodarskog subjekta Podravka : Diplomski rad
Title (english)A MARKETING STRATEGY ANALYSIS OF PODRAVKA : Graduate paper
AuthorJosip Steiner
MentorMarija Ham (mentor)
MentorAna Pap (komentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberAna Pap (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad fokusira se na važnost uspješne implementacije marketing strategije u svakom poduzeću. Rad analizira marketing strategiju tvrtke Podravka. Teorijski dio rada pokriva osnovne pojmove u marketingu, objašnjava marketing strategije, alate za uspješnu marketing strategiju te navodi 3 Porterove marketing strategije koje poduzeće može izabrati. Praktični dio analizira trenutne marketing aktivnosti tvrtke Podravka, analizira javno mnijenje o asortimanu tvrtke te na temelju prikupljenih podataka daju se sugestije za poboljšanje tržišnog udjela i ostvarenje konkurentske prednosti.
Abstract (english)
This paper focuses on importance of successful implementation of marketing strategy in businesses. It analyzes the marketing strategy of Podravka Inc. The theoretical part of the paper analyzes basic terms in marketing, explains marketing strategies, tools for successfully choosing the right marketing strategy and describes 3 Porter˙s marketing strategies companies can choose to implement. The practical part of the paper analyzes the current marketing strategies of Podravka Inc. It also analyzes public opinion about Podravka˙s products and gives suggestions for market share improvement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:376406
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-28 10:40:47