Every market entity must find its place in the market, it must communicate with consumers in a way that provides them with quality information about the existence, products and services it offers. The biggest role in this is provided by the Internet market, which is open to everyone, regardless of the size of the company and the activity in which the market entity is engaged. The Internet is an opportunity for everyone to advertise well, make new and maintain existing business contacts, enable the purchase of goods and provide various services, to have fun and make money. Small businesses need to adapt to changes in the market and find answers to new technological and social challenges. They have to go beyond their values and habits and adapt to what is in demand on the market today, which is a new type of entrepreneur or an Internet entrepreneur. An important step leading to this goal is the application of various e-marketing techniques available to small businesses. They need to recognize and recognize their importance and apply them through their business in order to achieve the best possible business results in the long run. Unfortunately, in Croatia there is still a small number of small entrepreneurs who have their own website, and invest in its development, and e-mail is also insufficiently used as a means of communication in the course of business processes. There is too little presence on various business portals and search engines by which the company can only further strengthen its position in the market. Mobile Internet is a technique that is slowly recording growth and development, while with the application of e-banking Croatia is ahead of some more developed countries, which proves that there is interest and opportunities to apply other techniques, you just need to see their importance and significance.