This work tends to provide a link between the progress in medical technology and new, modern marketing activities. Thnks to advances in medical technology, we are able to peek into human brain and we are facilitate the understanding of human behavior. Neuromarketing represents symbiosis of neurology, neurochemistry, genetics, behavior, psychology, neuropsychology and other sciences that study the brain have come to new insights regarding consumer behavior and making decision of purchase. The human brain, is responsible for all the conscious and unconscious actions that we do, but only a few of us are aware that the decision to purchase is actually unconscious and that we are not able to control it. Many of scientists and economists have long believed that man is a rational being, and that all his actions are undertaken solely on his behalf. Recent studies have shown that the human brain actually works on the basis of emotions and memories. So the act of buying. In the human brain are stored all the memories and emotions associated with certain products and the brain by analyzing them and recalling them to make a decision on the purchase. This entire process takes place subconsciously. When we compared neuromarketing research with methods of classical marketing come out his advantage, and to assume is that neuromarketing in the future is likely to become an adequate replacement for the conventional marketing s. Althhough today we still can not be sure in that claim because there are a lot number of ethical questions concerning the application of neuromarketings research. One thing is for sure, and that is that today neuromarketing is excellent for testing of existing knowledge in classical marketing, and a good foundation for development and specalization of classical marketing.