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undergraduate thesis
Bankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj
Završni rad
2020. urn:nbn:hr:145:321758
Kanis, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Kanis, M. (2020). Bankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:321758

Kanis, Marija. "Bankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:321758

Kanis, Marija. "Bankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:321758

Kanis, M. (2020). 'Bankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:321758

Kanis M. Bankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:321758

M. Kanis, "Bankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:321758

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Metadata
TitleBankoosiguranje kao prodajni kanal osiguranja u Republici Hrvatskoj : Završni rad
Title (english)BANCASSURANCE AS A DISTRIBUTION CHANNEL OF INSURANCE SERVICES IN THE REPUBLIC OF CROATIA : Final paper
AuthorMarija Kanis
MentorHrvoje Serdarušić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Bankoosiguranje kao oblik poslovne suradnje između banaka i osiguravajućih društava u Republici Hrvatskoj sve više dobiva na značaju. Posebno je zamjetan značajniji iskorak razvoja ovog poslovnog oblika posljednje desetljeće – uvjetovan prije svega razvojem tehnologije, povećanjem konkurencije, ali i razvojem društva u cjelini. U radu je prikazan razvoj osiguranja kao djelatnosti, njegove specifičnosti te detaljnije opisati prodajni kanali na tržištu. Poseban naglasak stavljen je na prednosti i nedostatke bankoosiguranja kao oblika poslovnog modela suradnje banaka i osiguravatelja te njegove modalitete. Također je provedeno primarno istraživanje i napravljena je analiza bankoosiguranja kao prodajnog kanala na području grada Našica.
Abstract (english)
Bancassurance as a form of business cooperation between banks and insurance companies in the Republic of Croatia is becoming increasingly important. The significant step forward in the development of this business form in the last decade is especially noticeable - conditioned primarily by the development of technology, increased competition, but also by the development of society as a whole. The paper will present the development of insurance as an activity, its specifics and describe in more detail the sales channels on the market. Special emphasis was placed on the advantages and disadvantages of bank insurance as a form of the business model of cooperation between banks and insurers and its modalities. Primary research was also conducted and an analysis of bank insurance as a sales channel in the area of the city of Našice was made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:321758
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-06 12:35:21