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undergraduate thesis
Marketinška komunikacija ugostiteljskog subjekta na internetu
Završni rad
2020. urn:nbn:hr:145:286101
Klen, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

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Klen, M. (2020). Marketinška komunikacija ugostiteljskog subjekta na internetu : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:286101

Klen, Marija. "Marketinška komunikacija ugostiteljskog subjekta na internetu : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:286101

Klen, Marija. "Marketinška komunikacija ugostiteljskog subjekta na internetu : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:286101

Klen, M. (2020). 'Marketinška komunikacija ugostiteljskog subjekta na internetu : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 29 November 2023, https://urn.nsk.hr/urn:nbn:hr:145:286101

Klen M. Marketinška komunikacija ugostiteljskog subjekta na internetu : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2020 [cited 2023 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:145:286101

M. Klen, "Marketinška komunikacija ugostiteljskog subjekta na internetu : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:286101

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Metadata
TitleMarketinška komunikacija ugostiteljskog subjekta na internetu : Završni rad
Title (english)Marketing communication of hospitality management operator online : Final paper
AuthorMarija Klen
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Zbog sve više zastupljene tehnologije, njezino korištenje dovodi marketing stručnjake do koraka gdje svo oglašavanje bi trebalo prebaciti u online format. Marketinške aktivnosti postale su sastavni dio poslovanja jer utječu na trenutni i budući uspjeh ugostiteljskog subjekta. Njihova upotreba je kontinuirani proces u kojem je ključni zadatak pratiti nove trendove i fleksibilno reagirati na okolne promjene. Ovo se odnosi i na marketinšku komunikaciju, u kojoj primjenom odabrane kombinacije marketinških komunikacijskih alata dolazi do dugoročnih odnosa s kupcima i održivog razvoja. Neviđeni rast internetskog marketinga nije samo promijenio način na koji ljudi komuniciraju, već je promijenio i način na koji poduzeća privlače i zadržavaju svoje potrošače. Kako posjeduju velik broj informacija potrošači postaju zahtjevniji i imaju velika očekivanja. Internet je postao inovativni marketinški alat koji pruža pregršt informacija o putovanjima i destinacijama te isto tako o restoranima koje ljudi žele posjetiti. U radu je analiziran McDonald's kao ugostiteljski subjekt te su prikazane njegove aktivnosti u online okruženju.
Abstract (english)
Due to the increasingly prevalent technology, its use is bringing marketing professionals to a step where all advertisements should be transferred to an online format. Marketing activities have become an integral part of the business because they affect the current and future success of the catering entity. Their use is a continuous process in which the main task is to follow new trends and react flexibly to environmental changes. This also applies to marketing communication, in which the application of a selected combination of marketing communication tools leads to longterm customer relationships and sustainable development. The unprecedented growth of internet marketing has not only changed the way people communicate, but it has also changed the way businesses attract and retain their consumers. As they possess a large amount of information, consumers become more demanding and have high expectations. The Internet has become an innovative marketing tool that provides a wealth of information about travel and destinations as well as the restaurants that people want to visit. This final paper analyzes McDonald's as a catering entity and presents its activities in the online environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:286101
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-08 11:34:43