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undergraduate thesis
Marketinške specifičnosti društvene mreže
Završni rad
2020. urn:nbn:hr:145:691961
Starčević, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Starčević, A. (2020). Marketinške specifičnosti društvene mreže : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:691961

Starčević, Andrea. "Marketinške specifičnosti društvene mreže : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:691961

Starčević, Andrea. "Marketinške specifičnosti društvene mreže : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:691961

Starčević, A. (2020). 'Marketinške specifičnosti društvene mreže : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:691961

Starčević A. Marketinške specifičnosti društvene mreže : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:691961

A. Starčević, "Marketinške specifičnosti društvene mreže : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:691961

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Metadata
TitleMarketinške specifičnosti društvene mreže : Završni rad
Title (english)MARKETING SPECIFICITIES OF THE SOCIAL NETWORK : Final paper
AuthorAndrea Starčević
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada se orijentira na osobitosti marketinških aktivnosti na društvenim mrežama. Tehnologija je napredovala eksponencijalnim tempom, a njihov razvoj je u marketingu doveo do prijenosa s tradicionalnih na digitalne kanale komunikacije. Za bolje razumijevanje performansi koje marketing u digitalnom obliku nudi, objašnjeni su definicija digitalnog marketinga, elementi, vrste i ciljevi. Kao jedna od popularnih oblika ističe se marketing na društvenim mrežama, a u radu su kratko opisane mogućnosti marketinga na istim. Također se opisuje nastanak društvenih mreža te kako one utječu na ljude. Za detaljan opis marketinških specifičnosti izabrana je društvena mreža Facebook, budući da je navedena društvena mreža uvelike doprinijela razvoju alata i tehnika koje pomažu marketinškim aktivnostima. Nadalje, u radu su se detaljno analizirala dva poslovna subjekta na Facebooku, odnosno njihovo iskorištavanje društvene mreže Facebook u svrhu marketinga. Detaljnijom analizom se otkrio intenzitet upotrebe društvene mreže Facebook u poslovne svrhe.
Abstract (english)
The subject of this paper is oriented towards features of marketing activities on social networks. Technology has progressed at an exponential pace, and their development in marketing has led to a shift from traditional to digital communication channels. For a better understanding of performances that marketing in digital form offers, the definition of digital marketing, its elements, types, and goals have been explained. As one of the more popular types of marketing we can highlight social media marketing, and this paper shortly describes possibilities of marketing on social media. It's also described how social media came to life, and how they affect the people. For a detailed description of marketing specifics Facebook social network has been chosen since the mentioned social network has largely contributed towards the development of the tools and techniques that help in marketing activities. Furthermore, a detailed analysis of two businesses has been conducted in this paper, focusing on their exploit of the Facebook social network in marketing purposes. Detailed analysis of the intensity of usage of the Facebook social network for business purposes has been discovered.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:691961
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-08 12:04:22