Economic growth and prosperity is achieved in a country where all human resources are engaged in achieving new value. There is no country that is rich, measured by gross domestic product, and at the same time has high unemployment. Engaging human capital can be accomplished in two ways, through self-employment and through growing businesses. Selfemployment does not significantly solve the problem of unemployment, but it is important because it creates positive energy in society. However, growing companies are the ones that open the possibility of new employment and strengthening the foundations by creating new value on which the level of well-being in society depends. That is why growing companies are crucial. It is a well-known rule that a company that does not realize its growth potential cannot survive in the market. In this paper, it will be shown how it is possible to realize a new business venture with growth potential on the basis of resource balances of a business venture without growth potential. The current situation of the company is not in the best condition and it is necessary to take certain measures in order for the company to be able to achieve growth again. In order to recognize what is an important factor for the growth of a company, it is necessary to identify opportunities, and this is possible by various methods - from consumer needs analysis to methods of recognizing ideas (e.g. brainstorming). In order to decide from a series of ideas which is optimal based on existing resources, a dynamic performance model with principles of execution was used in this paper, which was a prerequisite for deciding on new company guidelines. The mentioned model was the basis for the elaboration of this paper, which started the further analysis of the existing resources. In addition to ideas and opportunities, it is important to know what are all the characteristics that are necessary for a company to be successful and how to recognize and influence them. This paper describes the process of developing a company based on the model of strategic growth of the company through four phases according to Gibb, such as the phase of strategies and vision, the phase of 2 www.poslovna.hr, 12.05.2017. planned projects, the phase of potential and the performance phase that studies the company's performance, products or services and finance. Trying to present the mentioned topic of the work in the best way, the theoretical part is combined with the practical parts and the possibility of developing the company with the help of existing resources is shown. By realizing the idea, the company is able to achieve financial growth, motivate its employees towards success and achieve business and enterprise development.