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undergraduate thesis
Analiza okruženja stranog tržišta
Završni rad
2020. urn:nbn:hr:145:095718
Petrović, Andrea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Petrović, A. (2020). Analiza okruženja stranog tržišta : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:095718

Petrović, Andrea. "Analiza okruženja stranog tržišta : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:095718

Petrović, Andrea. "Analiza okruženja stranog tržišta : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:095718

Petrović, A. (2020). 'Analiza okruženja stranog tržišta : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:095718

Petrović A. Analiza okruženja stranog tržišta : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:095718

A. Petrović, "Analiza okruženja stranog tržišta : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:095718

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Metadata
TitleAnaliza okruženja stranog tržišta : Završni rad
Title (english)ANALYSIS OF INTERNATIONAL MARKETING ENVIRONMENT : Final paper
AuthorAndrea Petrović
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prilikom izlaska na strano tržište od izrazite je važnosti obaviti analizu marketing okruženja, na mikro i makro razini. Cilj je rada prikazati analizu okruženja tržišta Njemačke za obuću Borosana. Borosana je brend ženske obuće proizveden u poduzeću Borovo d.d. S obzirom na to da se po kulturnim, socijalnim te pravno-političkim načelima Njemačka ne razlikuje previše od zemlje proizvodnje, Hrvatske, olakšan je ulazak na samo tržište. S druge strane, ove dvije zemlje uvelike se razlikuju u ekonomskom okruženju jer njemačka ekonomija kotira puno bolje nego ekonomija Hrvatske, što se postavlja kao prednost prilikom ulaska na tržište Njemačke. Za izlazak na tržište Njemačke nisu bile potrebne promjene na elementima marketing miksa za brend Borosane.
Abstract (english)
When entering a foreign market, it is of the utmost importance to analyze the marketing environment on a micro and macro level. The aim of this paper is to analyze the marketing environment of the German market for the Borosana shoe brand. Borosana is a shoe brand manufactured by the Borovo d. d. company. The fact that that Germany is not too different from the manufacturing country Croatia regarding the cultural, social as well as the legal and political frameworks facilitates the access to the market. On the other hand, these two countries differ considerably regarding the economic environment since the German economy is on a significantly higher ranking than the Croatian, which actually represents an enormous advantage for entering the German market. Therefore, no changes on the elements of the marketing mix of the Borosana brand were necessary.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:095718
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-12 12:29:18