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undergraduate thesis
Tipovi prodavača
Završni rad
2020. urn:nbn:hr:145:643763
Grgić, Zvonimir
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Interdisciplinary Courses

Cite this document

Grgić, Z. (2020). Tipovi prodavača : Završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:643763

Grgić, Zvonimir. "Tipovi prodavača : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:643763

Grgić, Zvonimir. "Tipovi prodavača : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:643763

Grgić, Z. (2020). 'Tipovi prodavača : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 01 April 2023, https://urn.nsk.hr/urn:nbn:hr:145:643763

Grgić Z. Tipovi prodavača : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2020 [cited 2023 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:643763

Z. Grgić, "Tipovi prodavača : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:643763

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Metadata
TitleTipovi prodavača : Završni rad
Title (english)TYPES OF SELLERS : Final paper
AuthorZvonimir Grgić
MentorLjerka Sedlan König (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Prodajno-kupovni odnos konstantno je prisutan svugdje u svijetu. Kupac svoje potrebe i želje nastoji zadovoljiti pojedinim proizvodom ili uslugom, koju mu s druge strane nudi prodavač. Upravo su prodavači ključni faktori u prodaji, na njima je da prepoznaju potrebe i želje kupaca, predstave im svoj proizvod te potaknu kupca da svoju kupovinu obavi kod njih. Prodavači se osim po znanju i vještinama, razlikuju i po tipovima osobnosti, odnosno prema pasminama pasa i prema bojama. Svrha završnog rada je pomoći prodavačima uvidjeti optimalno tržište s obzirom na njihovu osobnost te upoznati čitatelja s osobinama svakog tipa pojedinačno. Cilj istraživanja je potvrđivanje hipoteze: „karakteristike zlatnog retrivera utječu pozitivno na kupovinu proizvoda“, konkretno prilikom kupovine u trgovinama odjeće i obuće. Istraživanje koje je provedeno Google obrascem na 130 ispitanika, potvrdilo je ranije postavljenu hipotezu.
Abstract (english)
The sales-purchase relationship is constantly present everywhere in the world. The buyer tries to satisfy his needs and desires with a particular product or service, which is offered to him by the seller. The sellers are the key factors in sales, it is up to them to recognize the needs and desires of costumers, presenting their product and encouraging costumers to make a purchase with them. Aside from knowledge and skills, sellers also differ by personality types, according to dog breeds and colors. The purpose of the final paper is to help sellers realize the optimal market considering their personality and familiarize the reader with the traits of each type individuality. The aim of the research is to confirm the hypothesis: “traits of the golden retriever have a positive effect on the product purchase”, especially when shopping in clothing and footwear stores. A survey conducted by Google on 130 respondents confirmed the previously set hypothesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:643763
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-16 09:40:31