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undergraduate thesis
Marketing u obrazovanju
Završni rad
2020. urn:nbn:hr:145:019561
Lovrić, Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Lovrić, M. (2020). Marketing u obrazovanju : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:019561

Lovrić, Marina. "Marketing u obrazovanju : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:019561

Lovrić, Marina. "Marketing u obrazovanju : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:019561

Lovrić, M. (2020). 'Marketing u obrazovanju : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:019561

Lovrić M. Marketing u obrazovanju : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:019561

M. Lovrić, "Marketing u obrazovanju : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:019561

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Metadata
TitleMarketing u obrazovanju : Završni rad
Title (english)MARKETING IN EDUCATION : Final paper
AuthorMarina Lovrić
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Obrazovne ustanove danas nailaze na razne izazove te stavljaju jedan drugi pogled na samo obrazovanje. Uslijed toga nužna je analiza marketinga u obrazovanju te njena primjena kao poslovne funkcije na primjeru Ekonomskog fakulteta u Osijeku. Cilj završnog rada je bio istražiti značaj primjene neprofitnog marketinga u obrazovanju. Isto tako cilj je bio prikazati SWOT analizu Ekonomskog fakulteta te izraditi anketu kojom bi uvidjeli mogućnosti uvođenja online nastave. U radu su prikazani rezultati istraživanja i prijedlog marketing strategija. Pozornost treba posvetiti zadovoljstvu ciljnih usvojitelja i rekonstrukciji postojeće visoko obrazovne ustanove kao odgovor na današnje potrebe suvremenog čovjeka. Marketing neprofitnih organizacija predstavlja važan čimbenik u poslovanju i radu tih ustanova te njihovoj promidžbi. U današnjem vremenu sve veće visoko obrazovne konkurentnosti valja se istaknuti kvalitetnom uslugom provođenja obrazovanja. Praćenjem informacijskih trendova uočavamo kako je nužnost za uvođenjem istih sve veća.
Abstract (english)
Educational institutions today face new challenges that give us a new perspective on education. As a result, it is necessary to analyze marketing in education and its application as a business function on the example of the Faculty of Economics in Osijek. The aim of the final work was to explore the importance of applying non-profit marketing in education. The aim was also to present the SWOT analysis of the Faculty of Economics and to create a survey to see the possibilities of introducing online teaching. The paper presents research results and marketing strategy proposals.Attention should be paid to the satisfaction of target adopters and the reconstruction of the existing higher education institution in response to today's needs of modern man. Marketing of non-profit organizations is an important factor in the operation and operation of these institutions and their promotion. Nowadays, higher educational competition should be highlighted by quality education services. By observing information trends, we notice that the introduction of them is increasingly necessary.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:019561
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-20 09:43:33