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master's thesis
Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion
2016. urn:nbn:hr:145:772733
Jurlina, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Jurlina, I. (2016). Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:772733

Jurlina, Ivan. "Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:772733

Jurlina, Ivan. "Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:772733

Jurlina, I. (2016). 'Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:772733

Jurlina I. Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:772733

I. Jurlina, "Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:772733

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Metadata
TitleProces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion
AuthorIvan Jurlina
MentorSunčica Oberman Peterka (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberJulia Perić (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Cilj ovog rada je obuhvatiti početne korake pokretanja poslovnog pothvata, prepoznavanje prilike na tržištu, te njihov razvoj u poslovni plan na temelju praktičnog primjera. Rad se sastoji od dva dijela, teorijskog i praktičnog. Prvi dio se bavi problematikom poslovne ideje i prilike, njihovim osnovnim razlikama, metodologijom prepoznavanja prilika u okruženju, te pisanje i razrada poslovnog plana. Drugi dio obuhvaća implementiranje naučenog kroz pisanje poslovnog plana za konkretni poslovni pothvat – web aplikaciju Pippion. U poslovnom planu je napravljena analiza poslovanja, analiza industrije, operativni plan, marketing strategija te financijski plan.
Abstract (english)
Goal of this paper is to cover stepping stones for starting a new business from recognizing opportunities to development of successful business plans. All the points will be covered through practical example of business plan. Paper is divided in two essential parts, theory and practice. First part is dealing theory of business ideas, business opportunities and their differences. Methodology of recognizing business opportunities and development of business plan are main discussion points in this section. Second part of the paper covers theory implementation on practical example of business plan. All the discussed points are proven through business plan for web application Pippion and it covers business analysis, industry analysis, and plan of operations, marketing strategy and financial plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:772733
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-18 11:31:36