The aim of this graduate thesis paper was the observation of entrepreneurial perspective of marketing management on the example of Baraberica city brand. Through interviews with the entrepreneur all the necessary information has been collected about operations and plans of the studied company. Baraberica city brand as a small business company is facing various problems on the account of financial resources and lack of time, because all functions are performed independently by the entrepreneur. The resulting information is validated through the expanded marketing mix, namely: product, price, distribution, location, people and the physical environment. The analysis showed that the entrepreneur and Baraberica city brand have the potential on the market under the guidance of entrepreneurs targeting the right segment and the right promotion as well. The key to successful promotion is promoting the brand on social networks such as Facebook and Instagram, where it is already present, with more active action and exploring new platforms like Snapchat. Among other promotional activities sports is something that should promoted along with healthy lifestyle through various organizations and sponsorship of races in the city and surrounding areas, further more connections with travel agencies should be improved, and promoted in articles in a local weekly paper, and to put emphasis on quality and environmentally friendly way of doing business. All the things mentioned above would not have made huge financial costs for the entrepreneur, but it would condemn his time, which is something he already has a little. Therefore, he can take the advantage of the proximity of the University of J.J.Strossmyer and the Faculty of Economics and through case studies get very useful information.