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undergraduate thesis
Kako kupci kupuju
Završni rad
2020. urn:nbn:hr:145:946295
Mundweil, Josip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Mundweil, J. (2020). Kako kupci kupuju : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:946295

Mundweil, Josip. "Kako kupci kupuju : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:946295

Mundweil, Josip. "Kako kupci kupuju : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:946295

Mundweil, J. (2020). 'Kako kupci kupuju : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:946295

Mundweil J. Kako kupci kupuju : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:946295

J. Mundweil, "Kako kupci kupuju : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:946295

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Metadata
TitleKako kupci kupuju : Završni rad
Title (english)HOW CUSTOMERS BUY : Final paper
AuthorJosip Mundweil
MentorLjerka Sedlan König (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu je objašnjeno kako kupci kupuju, na koji način donose odluke pri kupnji, te koje vrste kupaca postoje. Pojašnjen je pojam impulzivne kupovine, te odrađeno istraživanje pod nazivom Kako hrvatski kupac donosi odluke o kupnji. Definiran je i obrađen pojam kupca, kupnje, vrste kupnji te važnost pozicioniranja proizvoda na policama u prodavaonici.
Abstract (english)
The paper explains how customers buy, how they make purchasing decisions, and what types of customers exist. The concept of impulsive shopping was clarified, and a research entitled How the Croatian customer makes purchasing decisions was done. The concept of customer, purchase, type of purchase and the importance of product positioning on store shelves are defined and processed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:946295
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-21 11:01:08
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