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undergraduate thesis
Govor tijela u prodaji
Završni rad
2020. urn:nbn:hr:145:170947
Rogač, Diana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

Cite this document

Rogač, D. (2020). Govor tijela u prodaji : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:170947

Rogač, Diana. "Govor tijela u prodaji : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:170947

Rogač, Diana. "Govor tijela u prodaji : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:170947

Rogač, D. (2020). 'Govor tijela u prodaji : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:170947

Rogač D. Govor tijela u prodaji : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:170947

D. Rogač, "Govor tijela u prodaji : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:170947

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Metadata
TitleGovor tijela u prodaji : Završni rad
Title (english)BODY LANGUAGE IN SALES : Final paper
AuthorDiana Rogač
MentorLjerka Sedlan König (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ljudi mogu komunicirati na razne načine, komunikacija se ne temelji isključivo na riječima nego važnu ulogu ima i govor tijela. Procjenjuje se da se govorom tijela prenosi 93% poruke te ima važnu ulogu u prodaji. Način na koji osoba stoji, drži glavu, položaj ruku i nogu, kakve izraze lica ima, razotkrivaju njene misli, osjećaje i emocije jasnije od ikakvih riječi. Govor tijela je često značajniji od verbalne komunikacije. On se teško kontrolira jer se odvija refleksno i bez razmišljanja... More pa je stoga govor tijela iskreniji i pouzdaniji od verbalne komunikacije koja se može lagano odglumiti. Najveći broj poruka koje se primaju iz okruženja su upravo vizualne i zbog toga je važnije ono što se vidi, a ne čuje. Prvi je znak da osoba ne govori istinu ukoliko joj tijelo nije usklađeno sa onim što govori. Govor tijela je vrlo važan kod uslužnih djelatnosti jer način na koji se komunicira sa ljudima u konačnici određuje uspjeh. Svaki dobar prodavač zna kako uskladiti govor tijela sa onim što želi prenijeti kupcu. Na temelju istraživanja u prodavaonici dm u Valpovo, vidljivo je koliko je govor tijela bitan za prodaju. Istraživanje je provedeno anketiranjem kupaca i intervjuom sa prodavačicom. Rezultati intervjua govore kako se ne provodi dovoljna edukacija prodavača o neverbalnoj komunikaciji unatoč njenoj važnosti za ovaj posao. Radnici se iskustvom počinju upoznavati sa govorom tijela pa na taj način poboljšavaju svoje rezultate rada. Zbog stalnog kontakta s ljudima, potrebno je znati na koji način komunicirati i dovesti do pozitivnog ishoda, a za to je potrebno poznavati verbalnu, ali i neverbalnu komunikaciju, odnosno govor tijela. Iz anketnih rezultata vidljivo da iako nisu svi kupci upoznati sa pojmom govorom tijela, ono u velikoj mjeri utječe na odluku o njihovoj kupnji, bili toga svjesni ili ne. Less
Abstract (english)
People can communicate in various ways, communication is not based solely on words, than body language also plays an important role. It is estimated that 93% of the message is conveyed through body language and plays an important role in sales. The way a person stands, holds his head, the position of his arms and legs, what facial expressions he has, reveal his thoughts, feelings and emotions more clearly than any words. Body language is often more important than verbal communication.... More It is difficult to control because it takes place reflexively and without thinking, so body language is more honest and reliable than verbal communication that can be easily acted out. Most of the messages received from the environment are visual, and because of that, more important is what you seen, than what you heard. The first sign is that a person is not telling the truth if his body is not in tune with what he is saying. Body language is very important in service industries because the way you communicate with people ultimately determines success. Every good salesperson knows how to match body language with what he wants to convey to the customer. Based on research in the dm store in Valpovo, it is evident how important body language is for sales. The research was conducted by surveying customer surveys and interviewing the saleswoman. The results of the interviews show that insufficient education of salespeople about nonverbal communication is not conducted despite its importance for this business. Through experience, workers begin to become acquainted with body language and thus improve their work results. Due to constant contact with people, it is necessary to know how to communicate and lead to a positive outcome, and for that it is necessary to know verbal and non-verbal communication, ie body language. The survey results show that although not all customers are familiar with the concept of body language, it greatly influences the decision to buy them, whether they are aware of it or not. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:170947
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-23 07:44:34
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