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master's thesis
Marketinški plan poslovnog subjekta Tan Bueno
Diplomski rad
2021. urn:nbn:hr:145:449681
Hodak, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Hodak, N. (2021). Marketinški plan poslovnog subjekta Tan Bueno : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:449681

Hodak, Nikolina. "Marketinški plan poslovnog subjekta Tan Bueno : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:449681

Hodak, Nikolina. "Marketinški plan poslovnog subjekta Tan Bueno : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:449681

Hodak, N. (2021). 'Marketinški plan poslovnog subjekta Tan Bueno : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:449681

Hodak N. Marketinški plan poslovnog subjekta Tan Bueno : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:449681

N. Hodak, "Marketinški plan poslovnog subjekta Tan Bueno : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:449681

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Metadata
TitleMarketinški plan poslovnog subjekta Tan Bueno : Diplomski rad
Title (english)Marketing plan of Tan Bueno : Graduate paper
AuthorNikolina Hodak
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberAna Pap (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog rada je informirati, analizirati i dati pregled o marketinškom planiranju. Uz definiranje osnovnih pojmova, bit će navedeno zašto je marketinško planiranje važno u velikom broju poslovnih subjekata, bez obzira bili oni veliki ili mali. Poslovni subjekti sve veću pažnju pridaju marketingu i marketinškom planiranju stoga je važno znati kako napraviti kvalitetan marketinški plan. U ovom radu marketinški plan bit će obrađen na primjeru meksičkog restorana. Detaljna teorijska obrada prikazat će kako primijeniti marketinški plan na bilo kojem poslovnom subjektu. Štoviše, analizom i istraživanjem namjeravaju se dobiti podaci važni za izradu marketinškog plana. Analizom situacije prikazani su unutarnji i vanjski činitelji okruženja poslovnog subjekta kroz SWOT analizu, analizu konkurencije, PEST analizu i životni ciklus proizvoda. Na temelju rezultata istraživanja ponuđena su rješenja koja mogu pomoći poslovnim subjektima u postizanju većih uspjeha. Ponuđena rješenja zapravo predstavljaju postavljene ciljeve, marketinške strategije i media plan za lakše praćenje marketinških aktivnosti. Primjena marketinškog plana u brojnim poslovnim subjektima povećava mogućnost poboljšanja i prepoznavanja marketinškog plana kao bitnog segmenta svakog poslovanja.
Abstract (english)
The aim of this paper is to provide information, analyze and to give an overview about marketing planning. In addition to defining basic concepts, this paper will explain why marketing planning is important in many business entities, whether large or small. Business entities are paying more and more attention to marketing and marketing planning and that is why it is important to know how to make a quality marketing plan. Through this paper a marketing plan will be made on the example of a Mexican restaurant. Detailed elaboration will show how to implement a marketing plan in any business entity. Moreover, the analysis and research are intended to obtain data important for the development of a marketing plan. The analysis of situation shows the internal and external factors of the business entity's environment through SWOT analysis, competition analysis, PEST analysis and product life cycle. On the basis of the research results, there are offered solutions which would help business entities achieve greater success. The offered solutions actually represent the set goals, marketing strategies and media plan for easier monitoring of marketing activities. Applying marketing plan in a number of business entities increases the possibility for improvement and recognition of marketing plan as an essential segment of any business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:449681
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-30 11:46:33