The aim of the graduate paper is to research and analyse the marketing- strategy on the example of the company "Mali Div d.o.o.", a craft brewery that produces craft beer. Nowadays, when the market is flooded with many products and services, it is extremely important that the company has a good marketing- strategy in order to be able to further develop and thrive and be competitive. An appropriate marketing- strategy also enables the company to achieve the set goals. The paper will define and explain the concept of marketing- strategy, as well as its importance and significance for the company and will describe the basic components of marketing strategy. In addition to the theoretical basis, the paper will present and analyse the results of empirical research, which will be conducted in the form of an online questionnaire. The research will be conducted on a sample of respondents who consume craft beers. The aim of the research is to see the preferences and habits of consumers related to craft beers and the familiarity of consumers with the brewery "Mali Div" and their products, that is beers they have in offer. Considering the growing trend of craft breweries on the Croatian market, the paper explores and analyses the marketing- strategy of a small, independent craft brewery "Mali Div", located in the city of Osijek. Through research and analysis of the marketing- strategy of the craft brewery "Mali Div", possible changes and improvements will be recommended in the conclusion part of the paper.