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master's thesis
MARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O.
Diplomski rad
2021. urn:nbn:hr:145:969648
Grundler, Darko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Grundler, D. (2021). MARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O. : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:969648

Grundler, Darko. "MARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:969648

Grundler, Darko. "MARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:969648

Grundler, D. (2021). 'MARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O. : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:969648

Grundler D. MARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O. : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:969648

D. Grundler, "MARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O. : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:969648

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Metadata
TitleMARKETING PLAN POSLOVNOG SUBJEKTA VIJUGA J.D.O.O. : Diplomski rad
Title (english)MARKETING PLAN OF VIJUGA : Graduate paper
AuthorDarko Grundler
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberAna Pap (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu obrađena je tema marketing plana za poslovni subjekt Vijuga j.d.o.o. Vijuga okuplja umjetnike i ljubitelje umjetnosti na jedinstveno mjesto na internetu. Vijuga također za poslovne subjekte nudi mogućnosti izrade modernih web rješenja kao što su poslovne stranice ili web trgovine. Marketinško planiranje je bitno kako bi se postavili što kvalitetniji ciljevi za buduće poslovanje. Koristi koje ima poslovni subjekt od marketinškog planiranja su stvaranje marketing plana, mogućnost planiranja svih aktivnosti, prilagođavanja situaciji i planiranja troškova, olakšava ostavljanje ciljeva i ocjenu uspješnosti plana. Ovo su samo neke od koristi koje ima poslovni subjekt od marketinškog planiranja. Najveća mogućnost koja se krije u planiranju je upoznavanje budućih kupaca te stvaranje svijesti o mogućnostima koje se kriju oko poslovnih subjekta te redovito prati sve slabosti i prijetnje koje mogu ugroziti poslovanje. U radu je napisan marketing plan na temelju istraživanja koje se provodilo u vrijeme prije pandemije COVID-19 koja je na ovaj sektor ostavila jake promjene te se sve okrenulo na društvene mreže preko kojih umjetnici dolaze do informacija, kupaca te novih ideja za svoje radove.
Abstract (english)
This paper deals with the topic of the marketing plan for the business entity Vijuga j.d.o.o. Vijuga brings together artists and art lovers in a unique place on the internet. Vijuga also offers business entities the possibility of creating modern web solutions such as business websites or web stores. Marketing planning is essential in order to set the best possible goals for future business. The benefits that a business entity has from marketing planning are creating a marketing plan, the ability to plan all activities, adapt to the situation and plan costs, make it easier to set goals and evaluate the success of the plan. These are just some of the benefits that a business entity has from marketing planning. The biggest opportunity hidden in planning is getting to know future customers and creating awareness of the opportunities that lie around business entities, and regularly monitors all weaknesses and threats that may jeopardize the business. The paper writes a marketing plan based on research conducted before the COVID-19 pandemic, which left strong changes in this sector and turned to social networks through which artists get information, customers and new ideas for their work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:969648
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-19 12:05:34