The digital transformation of businesses is increasingly present in the fashion industry, and it is believed that appearing on social networks, platforms, and applications is more effective than appearing through traditional channels. The reason for this is that digital channels enable brands to actively communicate with customers, based on which trust is built and information is collected, which delivers products following customer needs. Within this graduate paper, the topic of the digital presence of the selected business entity is addressed. At first, the reader is introduced to the importance of fashion marketing and its importance in achieving the successful business of the brand. Furthermore, it is moving to digitalization, which significantly affects the fashion world and places novelties on it every day through various technological solutions. Then the focus is on the fast-fashion brand Mango. All components that make this fashion brand visible in the digital environment are analyzed in detail, namely e-commerce, official YouTube channel, official profiles on social networks Instagram, Facebook, Twitter, Pinterest and LinkedIn, Spotify platform, and free mobile application for Android and iOS operating systems. In addition, the paper includes a critical review of the observed specifics and activities that Mango carries out through selected digital communication channels. The primary research was conducted using an online survey, and a detailed analysis of the collected results was conducted in the paper. The purpose of the research is to get an insight into the attitudes of the respondents about the fashion brand Mango as well as about its appearance on the social networks Facebook and Instagram.