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master's thesis
INOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19
Diplomski rad
2021. urn:nbn:hr:145:802416
Trdy, Anja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Trdy, A. (2021). INOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19 : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:802416

Trdy, Anja. "INOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19 : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:802416

Trdy, Anja. "INOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19 : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:802416

Trdy, A. (2021). 'INOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19 : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:802416

Trdy A. INOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19 : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:802416

A. Trdy, "INOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19 : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:802416

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Metadata
TitleINOVATIVNI ODGOVORI MIKRO MALIH I SREDNJIH PODUZEĆA NA PANDEMIJU COVID-19 : Diplomski rad
Title (english)INNOVATIVE RESPONSES OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES TO THE PANDEMIC COVID-19 : Graduate paper
AuthorAnja Trdy
MentorSanja Pfeifer (mentor)
Committee memberJulia Perić (predsjednik povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad daje pregled inovacija u mikro, malim i srednjim poduzećima koje su se dogodile tijekom izbijanja i razvoja pandemije Covid-19. U radu su definirana mikro, mala i srednja poduzeća, te rezultati GEM istraživanja koje je fokusirano prvenstveno na ranu poduzetničku aktivnost pojedinaca, na razini Republike Hrvatske i zemalja koje sudjeluju u istraživanju. Nakon pojmovnog određenja inovacija, analizirani su čimbenici koji utječu na razvoj inovacija u poduzeću, opisane su četiri ključne faze inovacijskog procesa, te kritički analizirane strategije koje poduzeća koriste prilikom implementacije inovativnih proizvoda. Izdvojeni su tipični primjeni inovacija u RH i EU tijekom pandemije Covid-19 koji su nastali uslijed prepoznavanja prilika za razvoj proizvoda ili dugogodišnjim razvojem u poduzećima. U radu se temeljem sekundarnog istraživanja kritički valorizira poduzeća iz okruženja i njihov odgovor na neizvjesnu situaciju uslijed izbijanja pandemije. Rad čitatelju daje korisne informacije ukoliko ima ambicije za inoviranjem ili želi detaljnije istražiti procese kreiranja i implementacije inovacija.
Abstract (english)
This paper provides an overview of the innovations in micro, small, and medium-sized enterprises that occurred during the outbreak and development of the Covid-19 pandemic. The paper defines micro, small and medium-sized enterprises, and the results of the GEM research, which is focused primarily on the early entrepreneurial activity of individuals, at the level of the Republic of Croatia and the countries participating in the research. After the conceptual definition of innovation, the factors influencing the development of innovation in the company are analyzed, four key phases of the innovation process are described, and the strategies used by companies in the implementation of innovative products are critically analyzed. Typical applications of innovations in the Republic of Croatia and the EU during the Covid-19 pandemic, which arose due to the recognition of opportunities for product development or long-term development in companies, were described. Based on secondary research, the paper critically evaluates companies and their response to the uncertain situation due to the outbreak of a pandemic. This paper provides useful information for reader if he has ambitions for innovation or wants to explore in more detail the processes of creating and implementing innovations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:802416
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-28 12:40:53