prikaz prve stranice dokumenta TRENDOVI U VIDEO MARKETINGU
  Download
PDF 961.33 KB
master's thesis
TRENDOVI U VIDEO MARKETINGU
Diplomski rad
2021. urn:nbn:hr:145:419782
Marković, Ena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Marković, E. (2021). TRENDOVI U VIDEO MARKETINGU : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:419782

Marković, Ena. "TRENDOVI U VIDEO MARKETINGU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:419782

Marković, Ena. "TRENDOVI U VIDEO MARKETINGU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:419782

Marković, E. (2021). 'TRENDOVI U VIDEO MARKETINGU : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:419782

Marković E. TRENDOVI U VIDEO MARKETINGU : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:419782

E. Marković, "TRENDOVI U VIDEO MARKETINGU : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:419782

Please login to the repository to save this object to your list.
Metadata
TitleTRENDOVI U VIDEO MARKETINGU : Diplomski rad
Title (english)TRENDS IN VIDEO MARKETING : Graduate paper
AuthorEna Marković
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Primjena video marketinške strategije u suvremenom okruženju sve je značajnija. Zbog svojih specifičnosti, video najbolje zaokuplja pažnju korisnika pružajući im pri tome kvalitetne informacije. Obzirom na zastupljenost video u marketingu te rastuće podatke o korištenju istog u cilju dopiranja do ciljanog tržišnog segmenta, svrha rada je prikazivanje potencijala daljnjeg rasta video marketinga i njegovih učinaka dok je predmet rada razmatranje suvremenih trendova u video marketingu. Potrebno je reći kako se radi o živoj materiji koja svakodnevno sve više raste te je o njezinim budućim dosezima moguće samo nagađati. Primjena videa u marketinškoj aktivnosti suvremenih poduzeća rezultira pozitivnim učincima kako na samo poduzeće tako i na krajnjeg korisnika, gledatelja videa. Video marketing pridonosi povećanju prodaje, omogućava ostvarivanje visoke stope povrata investiranog, pridonosi izgradnji povjerenja te ono najvažnije, video marketing pobuđuje emociju. Nastojeći privući i zadržati svakog pojedinog kupca, suvremena poduzeća moraju primjenjivati suvremene marketinške strategije. Video marketinška strategija jedna je od suvremenih marketinških strategija čiji puni potencijal još uvijek nije dosegnut, ali se svakodnevno sve više razvija omogućavajući poduzećima dopiranje do ciljanog tržišnog segmenta. Primjena video marketinške strategije mora biti zasnovana na suvremenim trendovima kako bi bio iskorišten puni potencijal.
Abstract (english)
The application of video marketing strategy in the modern environment is becoming increasingly important. Due to its specifics, video captures the attention of users the best, providing them with quality information. Given the presence of video in marketing and growing data on its use in order to reach the target market segment, the purpose of this paper is to show the potential for further growth of video marketing and its effects, while the subject is to consider current trends in video marketing. It is necessary to say that this is living matter that is growing more and more every day, and its future reach can only be guessed at. The application of video in the marketing activity of modern companies results in positive effects both on the company itself and on the end user, the video viewer. Video marketing contributes to increasing sales, enables a high rate of return on investment, contributes to building trust and most importantly, video marketing evokes emotion. In an effort to attract and retain each individual customer, modern businesses must apply modern marketing strategies. Video marketing strategy is one of the modern marketing strategies whose full potential has not yet been reached, but is evolving more and more every day, allowing companies to reach the target market segment. The application of video marketing strategy must be based on modern trends in order to use its full potential.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:419782
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-04 10:45:53