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master's thesis
PROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA
Diplomski rad
2021. urn:nbn:hr:145:574687
Nađ, Karmen
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Nađ, K. (2021). PROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:574687

Nađ, Karmen. "PROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:574687

Nađ, Karmen. "PROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:574687

Nađ, K. (2021). 'PROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 07 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:574687

Nađ K. PROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2025 January 07] Available at: https://urn.nsk.hr/urn:nbn:hr:145:574687

K. Nađ, "PROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:574687

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Metadata
TitlePROŠIRENA STVARNOST I VIRTUALIZACIJA KAO NADOPUNA SUVREMENIM MARKETINŠKIM AKTIVNOSTIMA : Diplomski rad
Title (english)AUGMENTED REALITY AND VIRTUALIZATION AS A COMPLEMENT TO CONTEMPORARY MARKETING ACTIVITIES : Graduate paper
AuthorKarmen Nađ
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osnovna svrha ovog rada je na zanimljiv način, praćen primjerima i grafikama, približiti virtualnu i proširenu stvarnost čitatelju te opisati njihov utjecaj na marketing kroz korištenje suvremenih tehnologija. Rad donosi primjere ovih tehnologija primjenjivanih u različitim sferama poslovanja te na taj način dočarava njihov utjecaj u suvremenom poslovnom okruženju. Rad se bazira na tehnologijama proširene i virtualne stvarnosti, njihovim prednostima i nedostacima koje nude poslovnom subjektu, kupcu i korisniku u radu s njima. Teoretski dio rada pruža informacije o proširenoj stvarnosti, virtualnoj stvarnosti te općenito o virtualnom okruženju u kojem se koriste kao i o utjecaju i primjeni navedenih tehnologija u marketinškom i poslovnom okruženju. U svrhu pisanja rada provedeno je istraživanje o utjecaju proširene i virtualne stvarnosti u marketinškom okruženju kako bi se dobio stvarni uvid utjecaja ovih tehnologija. Rad nudi primjere proširene i virtualne stvarnosti u poslovanju određenih poznatih svjetskih kompanija. Zaključni dio rada sumira sve prikupljene informacije kroz pisanje rada te se osvrće na isprepletenost suvremenih tehnologija kroz gotovo sve sfere poslovanja, prikazuje zaključne prednosti i mane takvih tehnologija u poslovanju ili propagandi te sam utjecaj isti na ciljne grupe potrošača.
Abstract (english)
The main purpose of this paper is in an interesting way, accompanied by examples and graphics, to bring virtual and augmented reality closer to the reader and describe their impact on marketing through the use of modern technologies. The paper brings examples of these technologies applied in various spheres of business and thus evokes their impact in the modern business environment. The work is based on augmented and virtual reality technologies, their advantages and disadvantages that they offer to the business entity, customer and user in working with them. The theoretical part of the paper provides information on augmented reality, virtual reality and in general on the virtual environment in which they are used as well as the impact and application of these technologies in the marketing and business environment. In order to write the paper, research was conducted on the impact of augmented and virtual reality in the marketing environment in order to gain a real insight into the impact of these technologies. The paper offers examples of augmented and virtual reality in the business of certain world-famous companies. The concluding part of the paper summarizes all the information gathered through the writing of the paper and looks at the intertwining of modern technologies through almost all spheres of business, shows the concluding advantages and disadvantages of such technologies in business or propaganda and the impact on target consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:574687
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Business informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-05 11:03:43